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Masters in Business

At The Money: How to Use Narrative Information

Masters in Business

Bloomberg

Business, Entrepreneurship, Investing

4.42.2K Ratings

🗓️ 26 November 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

Do fundamentals or narratives drive market valuations? That is the question so many are wrestling with in today’s 24/7 algo-based platforms and AI-driven mediascape.

Ben Hunt is founder of Perscient, a firm that studies how narratives and stories shape markets, investing, and social behavior through the lens of information theory, game theory, and unstructured data analysis. His work analyzes the language, story arcs, and viral spread of explanations in media

Each week, “At the Money” discusses an important topic in money management. From portfolio construction to taxes and cutting down on fees, join Barry Ritholtz to learn the best ways to put your money to work.

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

I'm Hannah Frye and as we rely more and more on artificial intelligence in every facet of our lives and businesses,

0:07.7

I'm on a mission to find out how we can build the internet that AI needs.

0:12.8

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0:15.5

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0:19.7

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0:20.8

And I'm Karen Moscow here to tell you about our new on-demand news report delivered right to your podcast feed.

0:27.4

Bloomberg News Now is a short five-minute audio report on the day's top stories.

0:32.5

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0:49.4

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0:58.9

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1:02.0

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1:06.4

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1:08.0

Listen to the latest from Bloomberg News Now on Apple, Spotify, or anywhere

1:12.7

you listen. Investors have long been taught that fundamentals drive stock prices. Revenue, growth, profits,

1:30.8

as Benjamin Graham taught us, in the short run, the market is a voting machine, but in the long

1:36.4

run, it's a weighing machine. But what if it isn't? What if narratives are driving market valuations? I'm Barry Rittles, and on

1:47.6

today's edition of At the Money, we're going to discuss how to identify when market narratives

1:53.9

overtake fundamentals. To help us unpack all of this and what it means for your portfolio,

2:02.6

let's bring in Ben Hunt of Perseant, Ben's firm studies narratives and the stories that shape markets, investing,

...

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