Are you concerned about how much money it takes to launch your product on Amazon?

Today, we're going to talk to a millionaire Amazon seller who has already spent $150,000

on his launch and he doesn't even have a live listing yet. Say what?

Hello, everybody.

Welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today, our guest is Steve coming at us from Florida, who definitely

has a unique story and some really crazy and unique strategies that he does for e-commerce. Steve,

how's it going? Hey, man, really good. Thanks for

having me here today, Bradley. I'm honored to be on this podcast with you here today. I'm honored

to have you on. You're like a mini Dan Blizzarin or whatever his name is or a young Hugh Hefner.

It's like, I see you in the Instagram and you've got like

all these, you know, fancy cars and 20 models always and mansions. It's like, I was like, I got to, I got to interview Steve. I didn't know he was, he was a big baller like this. I want to see what his story is because I'm like, you obviously probably have a unique origin story. So I live a little bit differently, yes.

Yeah.

So yeah, we're definitely going to give a unique origin story. So I live a little bit differently. Yes. Yeah.

So yeah, we're definitely going to give a shout out for your Instagram handle later on so people can go see what I'm talking about.

I'm not exaggerating here, guys. This guy is living the life. Now, I want to get back to before you became the Steve that we all know and love now. Like, I know you live in Orlando now. Is that where

you're from? Yeah. I grew up in Lakeland, Florida, which is situated about an hour each way between

Tampa and Orlando. And when I graduated high school, I had to kind of make a choice. My parents

want me to go to North Florida to play soccer for Jacksonville and kind of fell in love with a girl in

Orlando. And so I ended up,

you know, moving to Orlando. There was no questions asked. I was like, bam, no soccer. Let's go.

All right. So, so then did you go to university or college in Orlando? I did, but I didn't take the

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