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The Story of a Brand Show

Lake & Skye - Fragrance as a Force for Wellness

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9147 Ratings

🗓️ 27 November 2022

⏱️ 54 minutes

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

 

Courtney says, “we're really intentional about everything we do. We don't just launch a product to launch a product. We do it with a lot of thought behind it. Lots of inspiration. We put a lot into our packaging and into our ingredients. I tried to do things from that mindset and intention before we launch things into the world. That’s what it means to me to be a modern and conscious brand.”

 

Today, we interview Courtney Somer, CEO & Founder of Lake & Skye. Lake & Skye is a modern and conscious beauty brand focused on long lasting, uplifting scents as wellness, made with transparent ingredients.

 

We discuss:

 

* What she’s grateful for
* Overview and origin of Lake & Skye
* Her health issues and journey as a seeker
* Why she considers the brand “intentional”
* Trends with scent, fragrance, and aroma
* How to choose the right scent
* Which form factor do people choose
* How they work with their fragrance house
* Most curious trend: People are making their own scent
* Advice for founders, including challenges
* Unforeseen challenges from getting into retailers, scheduling meetings, and legal issues
* Why she sees her biggest challenges as a course correction from the universe
* Why it’s the gift that people give themselves
* A review of products
* And more…

 

Join Ramon Vela and Courtney Somer as we break down the inside story of Lake & Skye on The Story of a Brand.

 

For more on Lake & Skye, visit: https://www.lakeandskye.com/

 

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.

 

*

 

This episode is brought to you by Sendlane.

 

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When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.

 

Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Transcript

Click on a timestamp to play from that location

0:00.0

I think you have to be ready for challenges if you're going to start a business.

0:02.9

It's the nature of the journey.

0:05.2

You really have to be prepared to work hard.

0:08.0

And you really have to be, I think you have to have a strong intention of why you're doing it.

0:12.7

Because I think when things do get rough, you go back to kind of the why.

0:16.6

Not only for the business and what the brand is about, but also for yourself.

0:20.1

Why are you doing it?

0:33.7

This is the story of a brand, a podcast that helps people learn the story behind their favorite

0:36.2

consumer companies.

0:43.3

I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission,

0:48.3

so you can decide which products are worth buying and which brands are worth supporting.

0:53.3

Courtney says products are worth buying and which brands are worth supporting.

1:02.0

Courtney says, we're really intentional about everything we do. We don't just launch a product to launch a product.

1:04.5

We do it with a lot of thought behind it, lots of inspiration.

1:08.0

We put a lot into our packaging and into our ingredients. And I try to do

1:12.4

things from that mindset and that intention before we launch things into the world. That's what it

1:18.2

means, at least for me, to be a modern and conscious brand. Today we interview Courtney Somer,

1:25.1

CEO and founder of Lake and Sky. Lake and Sky is a modern and conscious

1:30.0

beauty brand focused on long-lasting, uplifting scents as wellness, made with transparent

1:36.5

ingredients. We discussed so many things in this interview, everything from the origin and

1:41.7

overview of Lake and Sky, why she considers the brand intentional,

1:46.4

trends within the scent fragrance and aroma market, how people are choosing the right scent,

...

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