La Di Da - The Oat Milk Latte with Full Spectrum Hemp Extract

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 July 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the next part of this episode, Ariel Glazer, founder and CEO of La Di Da, goes into further detail about the ingredients of LaDiDa lattes. His goal is to create products that bring ease and calm to the customer. This includes the simple text message method of ordering the lattes. Ariel opens up about the major struggles his company has faced following the hit of COVID-19; including his own terrifying experience dealing with his son’s bout with the virus. A true optimist, Ariel offers an enthusiastic view of the future for himself, his brand, and the market as a whole. All this and more.

In the second part of this episode, Ariel discusses Why he is passionate about natural products, non-artificial ingredients, and why he thought about oat milk; What is the idea behind the product line; a latte for every part of the day, Using CBD to help bring ease and calm; How his company has been affected by the pandemic; his personal struggles with Covid-19; how he was able to overcome such a stressful time; What ways the brand is adjusting to better serve customers following the pandemic; What is coming up for LaDiDa in the next 6-12 months; What his best advice is for those looking to step into entrepreneurship in the food/beverage industry; embracing technology, taking the time to test out recipes in home kitchens; What differentiates his brand; why lattes are magical, and more.

Join us while Ramon Vela interviews Ariel in Part 2 of this episode and listen to him share the inside story of their brand.

For more on La Di Da visit: https://drinkladida.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	The idea behind La Dida is to have a product for each time of day,
0:25.8	or to have a solution for each time of day to fit people's ritual,
0:30.0	morning ritual, afternoon ritual, and evening ritual.
0:33.4	So right now we launch with the morning, morning momentum macha,
0:36.9	and with a golden tumoric for the afternoon or the evening.
0:40.2	And we're going to launch honey lavender for the nighttime.
0:47.8	And we call it our non-alcoholic nightcap alternative.
0:55.7	So it's, again, just for calm and for ease, a way to end the day without the jitters of coffee
1:07.0	in an easy easy smooth way.
1:13.6	If you're nervous about your online business right now, consider this.
1:18.6	There's no better time to make the most of your website traffic.
1:22.6	Why? Because everyone is home and shopping online.
1:25.6	Just do know is the number one CRO tool to keep your ecommerce site thriving.
1:31.5	From growing your list to collecting numbers for SMS messaging or showing smart product
1:36.7	recommendations, Just Do Know helps convert visits to sales.
1:41.1	It's the best time to have an ecommerce site, so make the most of it with Just Uno.
1:45.8	Visit Justuno.com forward slash Ramon, that's R-A-M-O-N, for a no-credit card, 14-day free trial,
1:53.8	and a one-click install on Shopify. Again, that's just-do-com forward-slash Ramon. That's J-U-S-T-U-N-O.com forward slash Ramon, R-A-M-O-N.
2:08.1	Quick question. What if you knew the winning lottery numbers? Wouldn't you choose them?
	...

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