MuteSix - From Standup Comic to Leading a Top Digital Agency

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 23 July 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this episode Steve Weiss, CEO of MuteSix, talks about the early days transitioning from stand-up comedy to digital marketing. He delves deep into what drives his passion to help e-commerce brands succeed. He then offers an insight into how he has built such high morale within his company and why it’s so important to him. All this and more...

In the first part of this episode, Steve talks about The early vision of MuteSix, how he blended his comedy career with his interest in direct to consumer commerce; How his comedic skills translate into working in sales; the learning curve transitioning into sales and marketing; How he was able to create a positive culture in his company; his core values as a CEO and leader; How his company has been impacted by the pandemic; taking time to check-in with the team; How the clients of Mute Six have responded to the pandemic; the advice he is able to give; the opportunity many direct to consumer brands have available during this time; Which marketing channels are working best in his opinion, and more.

Join us while Ramon Vela interviews Steve in Part 1 of this episode and listen to him share the inside story of a brand.

For more on MuteSix visit: https://www.mutesix.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Oh, yeah, Iela. Oh, yeah.
0:22.6	I think that the first thing is I don't take myself too seriously.
0:27.8	I like to think that the egos that a lot of people have from success,
0:33.9	I don't feel like I've had that much, you know,
0:37.0	I feel like I haven't let my ego get in my way as far as looking at the bigger picture of what I'm doing.
0:43.1	I think a lot of that is being able to laugh at yourself and being able to not take yourself that seriously.
0:49.2	I think that being very empathetic. I think as a comedian, as a performer, you know, you have to operate with a deep
0:55.2	sense of empathy. And you also have to be a really good listener. I think a lot of the skill sets
0:59.6	that started around, you know, comedy, listening, empathy have really allowed me to excel as a
1:06.5	leader in a lot of ways because those are some of the qualities of what goes into great leaders and great leaders of people.
1:13.2	And I think I wouldn't be where I'm at without those terrible days of going on stage with a piece of cardboard and reading jokes out of, you know, off the cardboard and hearing the crickets in the audience.
1:24.3	I wouldn't be where I'm at without those dog days of comedy.
1:33.0	What do fast growing direct-to-consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:39.0	They all grow with Clavio.
1:41.6	Clavio is the ultimate marketing platform for e-commerce brands. It gives you
1:45.7	everything you need to send memorable, branded emails, text messages, and more so you can build
1:50.9	strong relationships that keep your customers coming back. And smart targeting is Clavio's superpower.
1:57.4	It's built for creating ultra-specific audience segments using unlimited data from your e-commerce store and marketing stack.
2:04.2	That way, you can make sure that the right message reaches the right person at the right time.
	...

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