La Colombe with Vic Michaelis
Doughboys
Headgum / Doughboys Media
4.8 • 5.4K Ratings
🗓️ 15 January 2026
⏱️ 166 minutes
🧾️ Download transcript
Summary
Vic Michaelis (@vicmic, Very Important People) joins the 'boys to talk Twisters, planets, and Canadian eats before a review of La Colombe. Plus, another edition of The Wiger Challenge.
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Sources for this week's intro:
https://www.forbes.com/sites/johntamny/2016/07/04/the-story-of-chobani-is-about-much-more-than-yogurt/
https://www.historytools.org/resources/the-untold-history-of-keurig-k-cups-from-humble-beginnings-to-beverage-industry-dominance
https://www.forbes.com/profile/hamdi-ulukaya/
https://www.prnewswire.com/news-releases/hamdi-ulukaya-founder-and-ceo-of-chobani-pledges-2mm-for-immediate-humanitarian-relief-to-iraqi-and-syrian-refugees-along-turkish-border-278624401.html
https://www.forbes.com/real-time-billionaires/
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Transcript
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| 0:00.0 | This is a headgum podcast. |
| 0:05.5 | Want to watch this episode? Check it out on our YouTube channel by going to YouTube.com |
| 0:10.1 | slash doughboys media. |
| 0:12.7 | New Year, same extra value meals at McDonald's. |
| 0:16.3 | So now get two snack wraps, plus fries, and a medium soft drink for just $8. |
| 0:22.4 | For limited time only, prices and participation may vary. |
| 0:24.5 | Prices may be higher in Hawaii, Alaska, and California, and for delivery. |
| 0:30.9 | Hamdi Ulukaya is not a household name, but his creation just may be in your fridge. |
| 0:36.8 | In 2007, Ulukaya, a Turkish immigrant, founded Chobani in upstate New York, |
| 0:42.0 | introducing Greek yogurt to the American market. |
| 0:45.0 | The brand's growth has seen the Turkish entrepreneur rise to number 182 on Forbes's |
| 0:49.3 | real-time billionaires list, a grim late capitalist bellwether, putting him just behind |
| 0:53.5 | Jaguar's owner Shahid Khan. |
| 0:56.0 | In less than a decade, Chobani became the second largest yogurt brand in the world. |
| 1:00.6 | But Ulukaya was not content just dominating AM eats. He wanted beverages as well. |
| 1:05.8 | He didn't just want to sell something that soothed your gut. He also wanted a product that vacated your bowels. |
| 1:16.2 | So in 2015, Ulukaya acquired a minority stake in a coffee chain founded in Philadelphia in 1994. The beanery has become a hipper, fancier alternative to stayed brands like Starbucks |
| 1:21.8 | for city dwellers and also found massive retail success with its line of canned coffees. |
| 1:27.7 | Ulukaya's savvy instincts, though, meant there were other suitors for the Philly Hot |
| 1:31.6 | Brown purveyor, and in July 2023, a third of the coffee company is acquired by Kourig Dr. Pepper, |
| 1:37.8 | itself a product of an earlier unwieldy merger due to the Russian nesting dolls of capitalism. |
| 1:43.8 | Ulichaya called and raised the maneuver, and in December that same year, Chobani outright acquired the coffee chain for a staggering $900 million, pushing Kurek, Dr. Pepper, out of the picture. Don't cry for them, though. They pivoted to acquiring a different upscale coffee chain, Peets. And now it's going to split into two |
... |
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