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Doughboys

La Colombe with Vic Michaelis

Doughboys

Headgum / Doughboys Media

Snacks, Arts, Mike Mitchell, Ucb, Fast Food, Restaurants, Healthfitness, Spoonman, Food, Doughboys, Chains, Fastfood, Nick Wiger, Comedy

4.85.4K Ratings

🗓️ 15 January 2026

⏱️ 166 minutes

🧾️ Download transcript

Summary

Vic Michaelis (@vicmic, Very Important People) joins the 'boys to talk Twisters, planets, and Canadian eats before a review of La Colombe. Plus, another edition of The Wiger Challenge.


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Sources for this week's intro:

https://www.forbes.com/sites/johntamny/2016/07/04/the-story-of-chobani-is-about-much-more-than-yogurt/

https://www.historytools.org/resources/the-untold-history-of-keurig-k-cups-from-humble-beginnings-to-beverage-industry-dominance

https://www.forbes.com/profile/hamdi-ulukaya/

https://www.prnewswire.com/news-releases/hamdi-ulukaya-founder-and-ceo-of-chobani-pledges-2mm-for-immediate-humanitarian-relief-to-iraqi-and-syrian-refugees-along-turkish-border-278624401.html

https://www.forbes.com/real-time-billionaires/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

This is a headgum podcast.

0:05.5

Want to watch this episode? Check it out on our YouTube channel by going to YouTube.com

0:10.1

slash doughboys media.

0:12.7

New Year, same extra value meals at McDonald's.

0:16.3

So now get two snack wraps, plus fries, and a medium soft drink for just $8.

0:22.4

For limited time only, prices and participation may vary.

0:24.5

Prices may be higher in Hawaii, Alaska, and California, and for delivery.

0:30.9

Hamdi Ulukaya is not a household name, but his creation just may be in your fridge.

0:36.8

In 2007, Ulukaya, a Turkish immigrant, founded Chobani in upstate New York,

0:42.0

introducing Greek yogurt to the American market.

0:45.0

The brand's growth has seen the Turkish entrepreneur rise to number 182 on Forbes's

0:49.3

real-time billionaires list, a grim late capitalist bellwether, putting him just behind

0:53.5

Jaguar's owner Shahid Khan.

0:56.0

In less than a decade, Chobani became the second largest yogurt brand in the world.

1:00.6

But Ulukaya was not content just dominating AM eats. He wanted beverages as well.

1:05.8

He didn't just want to sell something that soothed your gut. He also wanted a product that vacated your bowels.

1:16.2

So in 2015, Ulukaya acquired a minority stake in a coffee chain founded in Philadelphia in 1994. The beanery has become a hipper, fancier alternative to stayed brands like Starbucks

1:21.8

for city dwellers and also found massive retail success with its line of canned coffees.

1:27.7

Ulukaya's savvy instincts, though, meant there were other suitors for the Philly Hot

1:31.6

Brown purveyor, and in July 2023, a third of the coffee company is acquired by Kourig Dr. Pepper,

1:37.8

itself a product of an earlier unwieldy merger due to the Russian nesting dolls of capitalism.

1:43.8

Ulichaya called and raised the maneuver, and in December that same year, Chobani outright acquired the coffee chain for a staggering $900 million, pushing Kurek, Dr. Pepper, out of the picture. Don't cry for them, though. They pivoted to acquiring a different upscale coffee chain, Peets. And now it's going to split into two

...

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