L’Oréal and IBM: AI-Powered Beauty from Smart Talks with IBM
Revisionist History
Pushkin Industries
4.8 • 61.5K Ratings
🗓️ 28 August 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
This week we're sharing an episode from Malcolm's other podcast, Smart Talks with IBM. The episode takes you behind the scenes at L'Oréal’s research center in New Jersey. Malcolm Gladwell delves into the complexities of cosmetic formulation and the AI partnership with IBM. Learn how AI is poised to revolutionize the creation of beauty products, to make them even more sustainable and innovative.
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Transcript
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| 0:34.1 | To understand why the Cosmetics Super Giant L'Oreal Group is teaming up with IBM, |
| 0:42.1 | you must first take a closer look at its products. |
| 0:45.6 | Take lipstick, for example. |
| 0:47.4 | It's one of those things that seem straightforward. |
| 0:49.6 | A waxy cylinder that you rub on your lips to turn of a different color. |
| 0:53.5 | Easy, right? |
| 0:56.0 | Well, maybe not. |
| 1:01.6 | As my colleague Lucy Sullivan found out, when I sent her an assignment to L'Oreal's North America Research and Innovation Center. All right, I'm reporting live from the L'Oreal Visitors' Parking Lot. |
| 1:15.8 | Malcolm told me that he would be sending me to Paris, France, |
| 1:24.4 | for this L'Oreal excursion, but instead I am in Clark, New Jersey. Passed a lot of strip malls on the way here. |
| 1:29.2 | But to be fair to Clark, New Jersey and L'Oreal, this is a beautiful compound. It kind of looks like a spa. Lucy went into the center and was blown away. The facility |
| 1:37.6 | houses about 600 scientists and experts across skin care, makeup, fragrance, hair care, innovative |
| 1:43.8 | packaging, and tech. |
| 1:46.1 | It is one of the largest formulation lab spaces in the industry. |
| 1:49.6 | It's the size of six basketball courts. |
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