KURU Footwear - Believe in the Future that You're Creating

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 May 2020

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It was 2009 and Bret Rasmussen, Founder of KURU Footwear thought his brand was dead in the water. Their retail strategy was failing. They had no cash, unsold inventory, no way to sell it. They had $400,000 in payables and no way to pay. Worse, they had only $2,300 in the bank. It's what I refer to as the "standing at the gates of hell" scenario. But 10 months later, they were nearly debt-free and bringing in roughly $39,000 in revenue. In this episode, you'll hear the inside story of this amazing shoe brand.

In part 2, Bret discusses How they were at the doorsteps of failure and survived, Why you must believe in the future that you're creating, How most entrepreneurs pivot 2-3 times in the life of the business, Why you should start a brand that helps, Why being of service and being a DTC brand saved his company, Why you should talk to your customers daily, What is the best way to build a MOAT around your brand, Finding product-market fit, What's Ramen Profitability, Why you must iterate, improve, tweak, and repeat and Other entrepreneurial advice, and so much more.

Join us while Ramon Vela interviews Bret in Part 2 of this episode and gets the inside story of this killer brand.

For more on KURU Footwear visit: https://www.kurufootwear.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.0	Hey, you. Hey, you.
0:22.8	Yeah, you.
0:24.6	You work so hard to acquire customers,
0:27.3	but what are you doing to keep them happy?
0:30.6	Now, I'm shocked by how many e-commerce stores don't have a help desk,
0:34.9	let alone one built specifically for e-commerce.
0:38.3	So let me introduce you to Gorgeous, which is the number one rated help desk for e-commerce
0:43.0	and sets up with Shopify and dozens of other apps right out of the box.
0:48.6	So not only can they help you give better, faster, and more accurate resolutions,
0:53.8	they can even help you increase
0:55.2	revenues. So visit gorgias.com.combe, again, that's gorgias spelled gorgias.combe,
1:07.9	forward slash story. And keep in mind, if you you sign up you get your second month for free
1:14.1	hey my friend that Phoenix Commerce can provide up to a 50% reduction in
1:21.7	abandoned cards how do they do this they give your customers an Amazon-like
1:26.7	experience by providing real-time,
1:29.1	accurate delivery options on your product pages, card, and checkout. In other words, they give
1:35.0	you the power to enable discounted two-day, three-day, and four-day delivery promises to your
1:40.3	customers using data. And get this, you don't have to upgrade
1:44.9	your shipping service.
	...

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