Pattern89 - Predict What Works on Facebook and Instagram!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 May 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For R. J. Talyor, CEO & Founder of Pattern89, starting a new company was riskier than usual. He had a family, a mortgage, and kids. But he knew that if he didn't try to make his idea come to life, he'd regret it. What was his idea? Use Artificial intelligence to predict what Ads work on Facebook & Instagram. So you can reduce marketing waste and increase your ability to win more often. Here's the story of RJ and Pattern89.

In part 1 of this feature, RJ discusses How he pitched a VC over coffee and got funded, His process for making big decisions, Why he was convinced that AI could predict how your Ad creative was going to win or lose, What data Pattern89 uses to make its predictions, Advice for startup entrepreneurs, Why COVID-19 has increased usage of Pattern89's platform, How AI can detect patterns and outliers that Human's can't spot yet, Why instead of testing your Paid Ads, Pattern89 can simulate it instead, How the platform has achieved 95 percent accuracy, and so much more.

Join us while Ramon Vela interviews RJ in Part 1 of this episode and listen to him share the inside story of his startup.

For more on Pattern89 visit: https://www.pattern89.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	If you're nervous about your online business right now, consider this.
0:25.2	There's no better time to make the most of your website traffic.
0:29.0	Why? Because everyone is home and shopping online.
0:32.3	Just do know is the number one CRO tool to keep your e-commerce site thriving. From growing your list to collecting
0:39.9	numbers for SMS messaging or showing smart product recommendations, Just Do You Know helps convert
0:45.9	visits to sales. It's the best time to have an ecommerce site, so make the most of it with
0:51.1	Just Do You Know. Visit justuno.com forward slash Ramon, that's R-A-M-O-N, for a no-credit card, 14-day free trial, and a one-click install on Shopify.
1:02.8	Again, that's just-do-com forward-slash Ramon.
1:06.6	That's J-U-S-T-U-N-O dot comcom forward slash Ramon, R-A-M-O-N.
1:14.9	Quick question.
1:15.9	What if you knew the winning lottery numbers?
1:18.2	Wouldn't you choose them?
1:19.6	Then why aren't you using AI to predict what makes a digital ad successful?
1:26.4	Pattern 89 is a marketing AI that predicts creative performance for digital ads.
1:31.5	Before you ever spend a dollar in advertising, Pattern 89 analyzes billions of ad data
1:36.9	points to determine what adjustments you should make to lower costs, increase conversions,
1:41.4	and generate sales.
1:43.2	It also monitors targeting, spanned, and creative
	...

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