Kosas Founder Sheena Yaitanes on Creating the DNA of Your Brand

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.9 • 2.6K Ratings

🗓️ 24 August 2021

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fellow founder Sheena Yaitanes joins me to discuss what inspired her to start her own beauty brand, Kosas—something she had been dreaming about for almost a decade. Sheena and I share our thoughts on creating your own brand DNA, navigating product development and packaging, and dealing with perfectionism.

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Produced by Dear Media

Transcript

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0:00.0	The following podcast is a deer media production.
0:03.2	I'm Michelle Kwan.
0:04.8	In 1996, the world was in the midst of a massive cultural movement that saw women
0:09.9	finally taking center stage.
0:12.1	Nowhere was this shift more apparent than at the 1996 Summer Olympics in Atlanta.
0:17.9	This audience was the loudest thing I have ever heard in my life.
0:23.4	The noise everybody's cheering and we see all these USA flags.
0:28.2	It was the most important summer in women's sports history and team after team after team,
0:33.2	the US women kept winning.
0:35.2	Basketball soccer, softball gymnastics.
0:37.6	I just said give me mine, like give me mine.
0:41.7	Join me for deer medias Summer of Gold presented by Together.
0:47.3	Listen wherever you get your podcasts.
0:54.9	Hey it's Mariana and welcome back to the Life with Mariana podcast
0:57.8	in this episode.
0:58.6	I've got the founder of Kosa's Sheena Yatainis.
1:01.5	Sheena has such a diverse background before starting this brand which I love by the way.
1:05.9	She was studying bio science in college.
1:07.8	She competed in master's chef.
1:09.4	She even tried a little bit of acting and pursuing her MBA.
1:12.3	And we sit down to talk about being a fellow founder and how she grew Kosa's to be the brand
1:16.6	it is today.
	...

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