The following podcast is a deer media production.

I'm Michelle Kwan. In 1996, the world was in the midst of a massive cultural movement that saw women

finally taking center stage. Nowhere was this shift more apparent than at the 1996 Summer Olympics

in Atlanta. This audience was the loudest thing I have ever heard in my life.

The noise everybody's cheering and we see all these USA flags.

It was the most important summer in women sports history and team after team after team,

the US women kept winning. Basketball soccer, softball gymnastics.

I just said give me mine, like give me mine. Join me for deer medias,

Summer of Gold presented by Together.

Listen wherever you get your podcasts.

Hey, it's Mariana and welcome back to the life with Mariana podcasts.

In this week's episode I've got Madison Yutendoll.

She is the founder and creative chief officer of her namesake agency Yutendoll Creative.

So if you are a brand and you're trying to figure out branding, your social strategy,

there is so much that goes into not only launching and marketing your brand

and the branding that goes into a product launch or brand launch,

but also the existing and ongoing marketing strategies of your social, your new product launches,

what your brand looks and feels like, especially digitally. So Madison is an expert in all of these

things. She's an amazing resume which led her to starting her own agency.

So before she started her own agency, she was the head of content and social museum of ice cream

where she was also a founding partner and she grew their digital presence to an audience of over

1 billion people in just under 20 months, which is crazy. So then she started her own agency

...