Kopari Beauty - Coconut, Clean, & Caring

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 31 July 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Gigi Goldman, Co-Founder of Kopari Beauty, started the business with her co-founders, they planted a flag. They decided that the core of the business was going to be about two things: planting their flag on using coconuts as their essential ingredient and two, making products that were clean or "clean beauty". However, what really made them successful was that Kopari is not just about products, it's so much more.

In Part 1 of this feature, Gigi takes us from how they started Kopari, the challenges along the way and so much more. Gigi shares how they give back by helping to build houses for the farmers who grow their coconuts, why it's important for them to give people a transportive experience, why their products spa demographics and generations, why people connected to their brand via their content, packaging, and the simplicity & cleanness of the product, and how it's really about wellness from the inside and out. Gigi also shares entrepreneurial insights such as 'had they known" the challenges they may not have started Kopari, how being adaptable and flexible is key to success, the role gratefulness, mindfulness and meditation play in her life, and how being married to your co-founder, raising your kids, and running Kopari is challenging and the tools she uses to make it work.

Listen while Ramon Vela interviews Gigi Goldman in Part 1 of this 2 Part episode and hear Gigi share the inside story of a brand.

For more on Kopari Beauty visit: https://koparibeauty.com/

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Transcript

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0:00.0	Recorded at the retention science studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:26.3	Thank you. And this is the story of a brand. Being an entrepreneur is so stressful.
0:30.2	Now, you don't even have to be just an entrepreneur.
0:32.1	You can be an e-commerce manager, a digital marketer, or whatever.
0:36.2	Life is stressful, and it causes anxiety for so many
0:40.0	people. And I don't know about you, but I wish I can be at that moment, that moment when you're on
0:44.9	vacation or holiday, and you've just finished your spa day and you feel so relaxed and so
0:51.1	stress-free and you want to capture that moment.
0:55.9	Well, now I think you can.
0:57.6	Let me introduce you to Holiday.
1:09.0	Holiday provides delicious premium hemp CBD Gummies guaranteed to help you sit back, relax, and release that stress and anxiety and enjoy every day like it's a holiday.
1:13.0	And what's more, what's important to me is unlike other brands, holiday sources sustainably and organically grown hemp for their products that will
1:18.4	make you feel no high, but all chill. So they've got a lot of options for you. They've got a one-time
1:25.1	purchase option, but they also come in customizable
1:28.4	subscription service that delivers exactly what you need when you need it. So now you can recapture that
1:34.8	holiday by going to holidaycbd.com. Again, that's holidaycbd.com. You know what stinks?
1:44.8	It's spending all your freaking money on driving traffic to your site, but only converting
1:49.5	one or maybe 2% of them to sales.
1:52.3	Now, this is a really common problem, and fortunately, Privy is sitting out to solve this.
1:57.9	Over 300,000 loyal business owners trust Privy with list growth and increasing
	...

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