Nixon - The Present & Future of E-Commerce

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 July 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this 2 part episode, Gary Penn, Global Vice President of Digital & e-Commerce for Nixon, continues the conversation about the present and future of e-commerce.

Ramon Vela and Gary discuss: the high expectations of consumers and how Amazon ruined it for us, Layaway payment concept, like Klarna, and why they may be a game-changer in e-commerce, the Nixon goal of creating a great customer experience, trends in e-commerce including mobile, biometrics AR, VR, the 3 barriers for online vs. retail store, Consumer research, the Future of e-commerce, the Adobe/Magento strategy and will it work?, Gary on AI and creating the 360 view of the customer and what is necessary to make it work.

Listen while Ramon Vela interviews Gary Penn and hear Gary share the inside story of a brand.

For more on Nixon, Inc. visit: https://www.nixon.com/us/en

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Transcript

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0:00.0	Recorded at the retention science studios.
0:08.6	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.8	My name is Ramon Vela, and this is the story of a brand.
0:29.2	Being an entrepreneur is so stressful.
0:31.4	Now, you don't even have to be just an entrepreneur.
0:35.2	You can be an e-commerce manager, a digital marketer, or whatever.
0:39.8	Life is stressful, and it causes anxiety for so many people.
0:42.7	And I don't know about you, but I wish I can be at that moment,
0:47.8	that moment when you're on vacation or holiday and you've just finished your spa day and you feel so relaxed and so stress-free and you want to capture that moment.
0:53.4	Well, now I think you can. Let me introduce you
0:56.2	to Holiday. Holiday provides delicious premium hemp CBD Gummies guaranteed to help you sit back,
1:02.9	relax, and release that stress and anxiety and enjoy every day like it's a holiday. And what's
1:09.6	more, what's important to me is unlike other brands, holiday sources
1:13.6	sustainably and organically grown hemp for their products that will make you feel no high,
1:19.5	but all chill.
1:21.4	So they've got a lot of options for you.
1:23.2	They've got a one-time purchase option, but they also come in customizable subscription service that
1:28.6	delivers exactly what you need when you need it. So now you can recapture that holiday by going to
1:35.0	holidaycbd.com. Again, that's holidaycbd.com. You know what stinks? It's spending all your freaking money on driving traffic to your site, but only converting one or maybe 2% of them to sales.
1:51.2	Now, this is a really common problem, and fortunately, Privy is sitting out to solve this.
1:56.7	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
2:02.2	So if you want to increase your average conversion rate, we've got a special offer for the story of a brand listeners.
	...

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