From WNYC in New York, this is On the Media. I'm Bob Garfield.

And I'm Brooke Gladstone. A week ago, Coney 2012, a half-hour video about the fugitive

Ugandan rebel leader Joseph Coney was viewed roughly 80 million times in five days, breaking

the YouTube records set by Britain's Got Talent contestant, Susan Boyle.

It was produced by the charity Invisible Children and made by co-founder and filmmaker Jason Russell

after a chance meeting with one of Connie's child soldiers who saw his brother's throat cut for trying to escape.

He told me more about his brother and what he would say to him if he were still alive.

I love you, but now I miss you.

We are not going to meet, but we may meet in heaven, you see.

Because if I saw my brother once again, I don't...

Hmm?

It's okay.

Jacob. It's okay.

Everything in my heart told me to do something.

And so I made him a promise.

And we are also going to do everything that we can to stop them.

Do you hear my words?

We are. We're going to stop them.

The film immediately sparked a backlash from critics who challenged everything from invisible children's governance to its tactics to its portrayal of a complex situation,

one that's greatly changed in the years it took to produce the film.

The charity quickly opened its books and

repeatedly explained its intention to create a tipping point for action. New York Times columnist

...