Know Your Worth: How to Properly Price Your Freelance Services with Brett Fritz
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 2 September 2025
⏱️ 27 minutes
🧾️ Download transcript
Summary
Brett Fritz' entrepreneurial career catapulted after being laid off from a corporate role in 2018. He started out as a freelancer and has now built several multi-million-dollar companies across various industries.
Top 3 Value Bombs
1. Pricing is about confidence, not just math. Freelancers who understand their market can escape the time-for-money trap and charge based on value.
2. The freelance economy is massive and growing. Over 75 million Americans are freelancing, expected to rise to 90 million by 2028. Globally, 1.5 billion.
3. Freelancers aren’t just experts, they’re business owners. Success comes from tools, systems, and mindset, not just talent.
Check out Brett’s website for a free access to pricing tools. Use code EOFIRE for a premium 20 percent off. - Price Pulse IQ
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
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Transcript
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| 0:00.0 | Who's ready to rock today, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, |
| 0:07.9 | brought to you by High Level, the all-in-one sales and marketing platform. |
| 0:12.1 | Today we'll be breaking down knowing your worth, how to properly price your freelance services |
| 0:17.6 | to drop these value bombs I brought Brett Fritz in the EO Fire Studios. |
| 0:21.7 | Brett's entrepreneurial career catapulted after being laid off from a corporate role in 2018. |
| 0:26.0 | He started out as a freelancer and now has built several multimillion dollar companies across |
| 0:30.1 | various industries. And today we're talking about why the freelancer market is on fire. |
| 0:34.7 | The biggest challenges freelancers face in today's market, why pricing is so difficult |
| 0:38.6 | to get right and owe so much more. And the big thank you for sponsoring today's episode goes to |
| 0:43.0 | Brett and our sponsors. Are you ready for the ultimate all-in-one platform for entrepreneurs, |
| 0:49.5 | marketers, coaches, and agencies, build funnels, automate follow-ups, manage clients, and even white-label |
| 0:55.8 | your own software, say hello to our featured partner high-level and visit high-level fire.com |
| 1:04.4 | to start your free trial today. |
| 1:08.6 | Brett, say what's up to Fire Nation and share something that you believe about becoming successful |
| 1:14.2 | that most people disagree with. |
| 1:16.9 | JLD, Fire Nation, super pumped to be here. |
| 1:19.9 | You know, we live in this world of social media, instant gratification. |
| 1:24.2 | And I think we all believe that success should just be given to us. It's fast. It's now. But I truly, with all my heart, believe that success takes way longer than most people expect. And that's okay, right? You should not be bummed out if it takes longer than you were expecting it to take. And you shouldn't be bummed out if it's harder either. |
| 1:44.7 | Like I love when people come to me and say, but John, it's so hard. Like what I'm doing is so |
| 1:49.3 | difficult. And I say good. Because guess what? The higher the barrier, the lower the competition. |
| 1:55.5 | If it was easy, everybody would be doing it. And there would be no competition. But it's because |
| 1:59.9 | it's hard that 99 plus |
... |
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