This TED Talk features consultant Casey Brown recorded live at TEDx Columbus Women 2015.

No one will ever pay you what you're worth.

No one will ever pay you what you're worth. No one will ever pay you what you're worth.

They'll only ever pay you what they think you're worth.

And you control their thinking.

Not like this.

Although that would be cool. That would be really cool. Instead like this,

clearly defining and communicating your value are essential to being paid well for your

excellence. Anyone here want to be paid well?

Okay, good.

Then this talk is for everyone.

It's got universal applicability.

It's true if you're a business owner,

if you're an employee,

if you're a job seeker.

It's true if you're a man or a woman.

Now, I approach this today through the lens of the woman business owner,

because in my work I've observed that women under price more so than men. The gender wage

gap is a well-traveled narrative in this country. According to the Bureau of Labor Statistics,

a woman employee earns just 83 cents for every dollar a man earns. What may surprise you is that this trend continues

even into the entrepreneurial sphere. A woman business owner earns just 80 cents for every dollar

a man owns. In my work, I've often heard women express that they're uncomfortable communicating their

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