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Before Breakfast

Know what you do best

Before Breakfast

iHeartPodcasts

Self-improvement, Education

4.61.4K Ratings

🗓️ 26 May 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

Aim to spend more time on things you do uncommonly well

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Transcript

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0:00.0

This is an IHeart podcast.

0:04.2

Run a business and not thinking about podcasting.

0:06.9

Think again.

0:07.5

More Americans listen to podcasts than adds supported streaming music from Spotify and Pandora.

0:11.7

And as the number one podcaster, IHearts twice as large as the next two combined.

0:15.7

Learn how podcasting can help your business.

0:17.4

Call 844-844-I-Hart.

0:25.9

Welcome to Before Breakfast, a production of IHart Radio. Good morning. This is Laura. Welcome to the Before Breakfast podcast. Today's tip is to figure out your core competencies. That is the things you do best

0:42.2

that other people cannot do nearly as well. To spend your time well and to be effective,

0:49.8

you want to focus as much time as you can on these things, and spend as little time as possible

0:56.6

on everything else.

1:00.2

Today's tip, like some others this week, comes from my book 168 hours.

1:06.7

That book was first published in late May of 2010, which means that it is 15 years old this month.

1:14.5

A lot has changed in the world since then.

1:17.4

But we do, in fact, still have 168 hours in a week.

1:22.2

And so I am revisiting some of the tips in that book that I think can still be helpful.

1:29.3

Today's tip is to know what you do best. There are lots of ways people can spend their time.

1:38.0

There are also limited hours in the day. It is often more efficient to focus on the handful of areas where you can

1:46.9

really shine and then figure out ways to not spend your time on other things. This makes sense in a

1:55.9

corporate context. If you make widgets, you generally don't also own a fleet of trucks that will deliver

2:02.7

your widgets to customers. Depending on the size of the widgets, you use the post office or a

2:08.4

commercial delivery service to do that for you. But we tend to be a bit less focused in our

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