Knack Bags - Expand Your Possibilities

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 August 2020

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this Feature, Chad Mellen and Keith Bristol talk about the meaning behind Knack Bags and express the need for a fully functional, yet accessible bag. Whether it’s taking a day trip after work or merely balancing a personal, but a professional lifestyle, Knack Bag creates a simple bag that allows you to take off the stresses of finding your keys or protecting your laptop. After starting in 2017, they released the first versions of their bag in November 2018. They’ve been changing the idea of the traditional backpack since. Here's their story.

In the first part of this episode, Keith and Chad discuss The Infamous Airport Story - How The Need For A Single Bag Started; Origins of Both Mellen and Bristow; The Impacts COVID 19 and the Adaptations of Uses for the Knack Bag; How It Is Running a Remote Company Before/During a Pandemic; The Benefits of Being Experienced in a Startup; and so much more.

Join us while Ramon Vela interviews Keith and Chad in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Knack Bags visit: https://knackbags.com/

Malomo - https://gomalomo.com/cf
Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I think you've hit the nail on the head, Ramon.
0:24.0	Yeah, our business has been impacted,
0:25.6	but it's not been impacted by the travel component.
0:27.9	It's been impacted by the fact that people just staying in their house.
0:31.9	And as that's changed, we've seen the business pick up again.
0:35.6	But I'll tell you, one of the things that really was compelling
0:38.5	to me that kind of reinforced my belief that what we're doing is right and different and
0:47.6	really serves a need that's not addressed was a email that I got from one of our consumers and she said, boy, I got your bag just before we were locked down.
0:59.7	And she said, and I use it to commute from my bedroom to my kitchen. And she says, it's great.
1:07.7	You know, I move back and forth. I've got a desk in both places and I just put the things in it.
1:12.9	I move kind of, it makes it just really easy for me. And boy, if we can make it easier for someone to move from their
1:19.9	bedroom to their kitchen, you know, a person that's going from their house to the coffee shop or their
1:26.5	house to the gym to the coffee shop to an office or back to their house, you know, that's going from their house to the coffee shop or their house to the gym to the coffee shop to an office or back to their house.
1:30.3	You know, that's going to happen.
1:32.3	And I think you're spot on as people have gotten the taste of what it's like to work remotely.
1:38.3	And I think as companies and managers have seen that, you know, American workers are mature and responsible enough to work remotely and still be really productive.
1:50.0	This is just going to be an organic, secular trend that's not going to stop.
2:00.0	What do fast-growing direct to consumer brands like Brooke Linen, Chubbies, and Hint have in common?
2:08.4	They all grow with Clavio.
2:11.0	Clavio is the ultimate marketing platform for e-commerce brands.
	...

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