Kiya Tomlin - Feel Glamorous, Feel Comfortable Fashion Brand
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 31 July 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“There is no perfect time and no perfect opportunity,” says Kiya Tomlin, Founder, and Owner of “Kiya Tomlin,” an apparel and fashion brand.
Kiya’s passion for fashion and design extends to her childhood. For instance, when Kiya was young, she used to dress paper dolls. There was also a surreal-like experience that inspired her love of fashion which she recalls on the show. It had to do with her friend’s mother, who happened to be the singer and cultural icon, Diana Ross.
But no one in the family realized her intense passion for fashion. And Kiya, not having many women of color to emulate in the fashion world, didn’t know how to pursue a career in fashion. So she decided to pursue something else.
Later, with the help of her husband, she was encouraged to start a side hustle, so she decided to start a “custom wedding gowns” business. Soon after that, she attended a fashion design program at the University of Cincinnati, and the rest is history.
In part 1, she discusses:
* Gratitude towards her husband
* Overview of the brand
* Her background
* Why she went to medical school
* The challenges and how they turned things around
* Her advice for business
Join Ramon Vela and Kiya Tomlin as they break down the inside story on The Story of a Brand.
For more on Kiya Tomlin, visit: https://www.kiyatomlin.us/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
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Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
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*
This episode is also brought to you by Justuno.
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*
This episode is also brought to you by StoreYa.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | What would you say to someone in your shoes? |
| 0:27.2 | Someone who was like you maybe, you know, wants to start a business, has something that they |
| 0:36.4 | really love to do. |
| 0:39.3 | They want to go out and try to make money off of it. So they want to build a business around it. What would you say to someone like |
| 0:43.8 | that? Is there anything that you could say to them from a business standpoint that, I don't know, |
| 0:48.4 | might save them some trouble or, you know, some along their own journey? |
| 0:54.8 | Yeah. |
| 0:57.3 | First, I would say just get started. |
| 1:02.9 | There is no perfect time and no perfect opportunity. |
| 1:08.6 | So if you have the idea, even if the steps are small, start and even if you don't know even if you don't know where you're going or what you're doing, just start taking steps. |
| 1:11.8 | And opportunities will appear and people who can help will be put in your path to help further your goal. |
| 1:23.1 | So I would say that first and then secondly is don't be embarrassed of where you are in the journey. |
| 1:30.7 | Don't be shy about asking questions and be confident in asking your questions. |
| 1:38.4 | It's okay to say, I don't know. |
| 1:52.6 | If managing your ads drives you crazy and you're all about automating your econ business, then you have to give Storia a try. |
| 1:56.8 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without you having to do anything. |
| 2:04.3 | Their powerful AI will optimize your campaigns 24-7, delivering the best ads to the right customers. |
| 2:10.7 | They're a Google and Facebook partner that supports over 400,000 merchants. |
| 2:15.4 | That's 400,000. |
... |
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