Kiya Tomlin - Create Your Own Stories and Learn from Failures
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 31 July 2021
⏱️ 37 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“The whole concept of the brand is just to be able to feel glamorous but feel comfortable,” says Kiya in the second half of this Feature. Kiya Tomlin, Founder and Owner of “Kiya Tomlin,” shares more advice to business owners such as “don’t be shy about asking questions and be confident.”
She also shares more about the internal battle faced by many entrepreneurs, such as “proving yourself.” Kiya also says that people of color don't have the option to make mistakes and no access to funding, which holds many entrepreneurs of color back.
She mentions that she designs specifically for women between 30 to 65 years of age. In the end, she encourages entrepreneurs to create their stories and learn from failures.
She talks about:
* Her experience with shyness
* What's holding back people of color
* Her Uptown Sweats design
* Describes the brand's website
* Who she designs for
* Her goal for the future
* Upcoming winter collection and her 1st venture with the NFL
Join Ramon Vela and Kiya Tomlin as they break down the inside story on The Story of a Brand.
For more on Kiya Tomlin, visit: https://www.kiyatomlin.us/
Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.8 | That's the whole concept, is that why can't we have that same comfort of your sweats and of |
| 0:29.1 | your athleisure wear, but for real, for real things, for, you know, going to work and going |
| 0:35.7 | out in the evening and just looking fabulous, but I want to |
| 0:38.9 | feel comfortable. And really, for me, going back to when I designed the first sweatshirt dress, |
| 0:45.7 | it was because I felt the type of work that I do, I just felt constricted and constrained |
| 0:51.0 | constantly in, you know, woven trousers with zippers and belts and, you know, |
| 0:56.9 | button up shirts. And I just didn't feel free to do the things I wanted to do. And then I would come |
| 1:02.1 | home and I have to, you know, cook and clean and run my kids. And maybe I love to take a nap. So maybe take |
| 1:08.7 | a nap. I was constantly changing in and out of clothes for the different things I had to do during the day. |
| 1:14.5 | And so that's the concept of the brand. |
| 1:16.6 | It's like, you can do all of that. |
| 1:19.2 | If, like, right now I've got tennis shoes on with my outfit. |
| 1:22.6 | If I'm going somewhere later, I will put a metal belt on and some stilettos and some jewelry, |
| 1:27.1 | and I will keep it moving. |
| 1:28.4 | And then at the end of the day, I'm just going to throw it in the washing machine like my bunnies. |
| 1:32.7 | So that's the whole concept of the brand to just be able to feel glamorous but feel comfortable. |
| 1:52.6 | If managing your ads drives you crazy and you're all about automating your econ business, then you have to give Storia a try. |
| 1:56.8 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without you having to do anything. |
... |
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