Welcome back to another episode of How She Built It, and I am with Kinsey Soderberg. Hi, Kinsey.

Hello. Hello. And if you want to know about her, her brand is authentic AI. And that's also the title of her

podcast. Kinsey helps down-to-earth entrepreneurs leverage AI in their businesses without wasting their time or sacrificing their authenticity.

And one thing that I noticed that you had put in your bio Kinsey is that you help people make

AI work for them and not the other way around. Welcome to the show. Oh, thank you so much for

having me. I'm so excited to be here. I'm quite honored to

have you. Thanks for taking a moment to record this episode. So this is how you built it. How long

have you had your business? Yeah, I've been building my brand authentic AI for a little bit over a year

now. I just got the trademark registered, which was so exciting. But I've been in the entrepreneurship

and online space for five plus years now, building a brand, the sister brand, I call it,

feel good social. And basically what you need to know about me in both of my brands, I guess,

is just how much I really, really stand behind showing up authentically as you in your

business and building a brand on that foundation because that has just been the through line

of my whole life and my whole business story, I think.

So I think the listener can relate because you said you had a brand, you have a brand still, feel good social

that you've been building over the past five years. And now you have authentic AI, which clearly

must be going well if you've gone through the trouble of getting that name trademarked.

So as somebody who has multiple business interests, I'm really curious. How have you navigated moving from one to the other? Are you moving from one to the other? Like, how do they fit? Like, how have you walked that road? Oh, my goodness. Yeah. I mean, it's been something to figure out for sure. I mean, and it's so funny, too, because it really runs into using AI tools in my business literally like my new brand is

helping me manage and navigate all the different tasks and stuff and I always laugh too at how

you know for the past four year authentic AI was doing all the things so much but I went through

so many seasons of burnout so much much grind and hustle. And I

still do that. Let's be honest, we're entrepreneurs here. I feel like it's hard not to hustle

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