Kim Walsh-Phillips has a hatred for awareness campaigns and a love for great shoes

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 5 December 2013

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kim is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.Kim is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred for awareness campaigns and an obsession with marketing that has a sharp focus on ROI. She is the Author of Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing.

Transcript

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0:00.0	Entrepreneur on Fire episode for eleven.
0:04.0	John Lee Doomis is here with your daily dose of inspiring entrepreneurs.
0:09.0	Welcome to Entrepreneur on Fire and prepare to ignite.
0:17.0	Wish you could read your favorite book anywhere, anytime, not always possible.
0:22.0	But you can listen anywhere anytime with audiobooks.com.
0:27.0	Get your first book for free today.
0:29.0	Go to audiobooks.com slash fire.
0:33.0	Are you an entrepreneur or working on a startup company?
0:37.0	Walker Corporate Law has created a new business model designed for entrepreneurs and startups
0:42.0	looking for an alternative to the big law firms.
0:45.0	Contact a founder himself, Scott at walkercorporatelaw.com.
0:52.0	Okay, Fire Nation, let's get started.
0:55.0	I am simply thrilled to introduce my guest today, Kim Walsh Phillips.
1:00.0	Kim, are you prepared to ignite?
1:02.0	I have a purse full of lighter fluid and a lighter ready to go.
1:06.0	I love it.
1:07.0	Kim is the award-winning speaker, author, strategist and CEO of I.O. Creative Group, a result driven marketing and PR agency.
1:17.0	She is a techie marketing geek with great shoes, a hatred of awareness campaigns,
1:22.0	and an obsession for marketing with a sharp focus on ROI.
1:27.0	She is the author of Awareness Campaigns are stupid and other seekers to stop being an advertising victim
1:33.0	and start monetizing your marketing.
1:36.0	Kim, I've given our listeners just a little overview, so take a minute.
	...

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