Kim and Vanessa Pham: Omsom Co-Founders

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 8 July 2024

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kim and Vanessa Pham are the founders of Omsom, an Asian sauce and noodles brand. As the children of Vietnamese refugees who grew up in Boston, they always loved their traditional cuisine, but they often felt ostracized by their peers for it. So, decades later, after stints in start-ups and management consulting, the sisters decided to quit their jobs and found a brand that would help build the world they wanted to live in. In 2020, Omsom was born, and despite a pandemic-era launch, they sold out of their original product line in 72 hours. Since then, the two have scaled up the brand, releasing new products like saucy noodles and partnering with Asian chefs to create unique recipes. Most recently, in June 2024, they were acquired by DayDayCook. Throughout the process, they’ve done all of this to increase access to authentic Asian flavors and break Asian cuisine out of the confines of the “ethnic foods” aisle.

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Transcript

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0:00.0	Hi everyone I'm Hillary Kerr, the co-founder and chief content officer of who
0:11.1	what where and this is Second Life, a podcast spotlighting women who have truly
0:17.6	inspiring careers.
0:19.7	We're talking about their work journeys, what they've learned from the process of setting aside their doubts
0:24.8	or fears, and what happens when they embark on their second life.
0:29.8	Today I am so lucky to sit down with Kim and Vanessa Fam, sisters and co-founders of the
0:36.8	innovative Asian sauce and saucy noodles brand, Omsom, the children of Vietnamese refugees.
0:44.0	Kim and Vanessa grew up in Boston and were high achievers from a young age.
0:49.0	After years of working in startups and in management consulting, in 2018 they both quit their jobs to work on something a little more personal.
0:59.0	Focusing on their Vietnamese heritage and their desire to break Asian cuisine out of the quote-unquote
1:04.5	ethnic food aisles in grocery stores, they created meal starter kits to help people
1:09.8	cook Asian food at home by lowering the barrier to access authentic ingredients.
1:16.2	They name their new business omsom, which loosely translates to Rowdy in Vietnamese, and their loud and proud branding has resonated with
1:25.8	Asian Americans who want to take pride in their culture without being put in a box.
1:31.8	Kim and Vanessa launched Omsom in May of 2020 peak COVID times and still
1:38.0	sold out in 72 hours. In the years since they've expanded their product offerings, partnered with dynamic Asian chefs,
1:47.0	and launched their products at Whole Foods, all while educating customers on Asian culture and redefining the American pantry.
1:56.0	Vanessa and Kim are incredible women and I so enjoyed our conversation.
2:01.0	Today, on Second Life Life it's Kim and Vanessa fam.
2:08.1	All right ladies thank you so much for joining me today. I am so excited to have the two of you on and to kick things off we
2:16.7	always like to start at the beginning on this podcast. So what did you study in school and
2:22.2	much more importantly what did you both think you both think you were going to be when you grew up?
	...

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