Killer Creamery - Permission to Eat Ice Cream
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 9 November 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“We're not trying to change people's habits; instead, we’re bringing new science innovation ingredients and making it delicious and better-for-you at the same time,” says Louis. In part 2, Louis Armstrong, Founder of Killer Creamery, makes ice cream better, healthier, nostalgic, delicious, and fun ice cream treats.
Louis mentions that initially, they added protein to the recipe and targeted gyms. Their ice creams are functional, all-natural, and have zero sugar, opening them to the keto community. So, they also launched a keto-centric line of products and became the first keto ice cream in the grocery stores.
Killer Creamery includes medium-chain triglycerides or MCT oil that is a source of good fat. The company is focusing on the ice cream category by bringing new flavors and form factors such as ice cream sandwiches.
He talked about:
* The functionality of their products
* Original target market
* Keto community
* MCT oil
* Prebiotic fiber ingredients
* Where to find Killer Creamery
Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand.
For more on Killer Creamery, visit: https://killercreamery.com/
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This episode was brought to you by Repeat.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute6 Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.1 | We're not trying to change people's habits necessarily. |
| 0:25.8 | Like, I think people will always eat ice cream. |
| 0:28.5 | So why not bring some of the new science, innovation, ingredients into the habit and make it, |
| 0:37.3 | and most importantly, make it taste good. |
| 0:38.3 | So that's, as a food scientist, my team is built with some very similar like-minded people. |
| 0:45.3 | We're just obsessed about making that experience also match that kind of quote-unquote guilty pleasure. |
| 0:52.3 | So you can make, you know, a little bit of anything, put a label on it. |
| 0:55.5 | But if it's not going to live up to the experience, especially if something as emotional as ice cream, |
| 1:00.0 | it's just not going to work that well. |
| 1:02.0 | So we're obsessed with making it match what people's expectations are of ice cream. |
| 1:16.5 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused is the key to customer retention for CPG brands. |
| 1:20.8 | But with monthly churn rates pushing 10% across the industry, repeat has a better way. |
| 1:27.5 | Repeat will automate a frictionless reordering experience for the largest part of a |
| 1:32.7 | CPG brand's customer base, the non-subscriber. |
| 1:37.1 | Repeat uses machine learning to analyze one-time shopper behavior, automates reordering |
| 1:42.0 | notifications, and delivers personalized replenishment cards |
| 1:46.1 | that aid in upsell and cross-sell efforts. The result? Higher LTV, better margins, |
| 1:53.1 | and more insights on your best customers. To learn more, visit signup.com getrepeat.io. Again, that's signup.getrepeat.io. Hey, are you interested in improving |
... |
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