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The Daily Motivation

Kill Your Broke Identity And Build Real Wealth | Jen Sincero

The Daily Motivation

Lewis Howes

Education, Self-improvement

4.8893 Ratings

🗓️ 12 December 2025

⏱️ 7 minutes

🧾️ Download transcript

Summary

Jen Sincero drove a beat-up car, and said "I can't afford it" to everything until she realized those three words were building the prison that kept her broke. She reveals why comfort zones aren't actually comfortable, how our language creates our reality, and why the people closest to us resist our growth most fiercely.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

0:12.6

What was your perception of money before you started to make it versus when you started to make it?

0:19.3

Well, I grew up in a super waspy household, so, you know, we don't discuss money.

0:23.4

Like, it's, you know, dirty and uncouth.

0:27.9

Never learned anything about it at all.

0:31.2

No education around it.

0:32.7

Oh, no. Oh, my God, no. Like, nothing.

0:36.2

And so when I, so I was very of the mind that it wasn't cool to want to make money, you know, the unholy dollar. Like I was a rock and roller, so I was like more about the art. And you're not going to sell yourself out. Exactly. Selling out. Like, what a concept. Selling out

0:54.3

basically means you're getting paid for doing what you love. Like, why is that so bad? Right.

0:58.3

And then the whole starving artist crap and all that stuff. Yeah, and that rich people sucked

1:03.7

and I was too cool to focus on money. I also believed I sucked at making it, which was the truth.

1:09.5

I also had a weird feeling that like

1:11.6

I was it was almost like a different species. It's almost like me, there's me and then there's

1:17.0

grownups, right? And I felt that way about money too. Like there's me and there's people who

1:21.6

actually make like real money and have big houses and fancy cars and like do stuff like but I was I was

1:26.2

like the child version of that

1:27.5

you know always sitting at the kid table financially and so it was a total identity shift that

1:33.7

I had to go through where it was like that I could open myself up to like being somebody who could

1:38.9

receive that kind of wealth that was a real big shift for me do you think we have to go through an identity shift in order to see money differently and to be able to receive it differently?

1:49.0

I think you do. Absolutely. That's a really great way to go at it.

1:53.0

So what was your, you know, the key words around your identity with money when you didn't have much versus the key words that you would speak about

2:02.1

within yourself or what money is once you started to unlock more money.

...

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