Kid Dangerous - How to Build a Premium Graphic Tees & Apparel Business

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 February 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In 2006, Steve Nanino, CEO of Kid Dangerous and team, saw a need for a brand that was less about the logo and more about a message. That message was edgy, loud, and full of spirit. Perfect for individuals who wanted to stand out. Full of F-bombs, drug references, and the like their brand quickly attracted a following, first among friends and later with retailers. But on the business side, they were young and naive and didn't understand what they were getting themselves into but they moved ahead anyway.

In Part 1 of our interview, see how Steve and his team, grew a premium graphic Tees business. How it started, how it evolved with the market, how they landed retailers, and how they have expanded into women and kids apparel and what comes next. You'll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business.

Listen to this episode and hear Steven Nanino, CEO of Kid Dangerous share the inside story of the building a brand.

I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com.

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Transcript

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0:00.0	recorded at the Oracle Bronto Studios.
0:09.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.7	This is The Story Behind the Brand with your host, Ramon Vela.
0:22.8	At The Story Behind the Brand, we're always talking about digital marketing.
0:26.4	So there's a couple of tools that I want to make you aware of.
0:29.2	The first is Oracle Bronto.
0:32.0	Now, Oracle Bronto is a cloud-based marketing automation software that's designed to help
0:35.9	commerce marketers increase customer engagement and gain revenue. It'll help you in all stages of the process, from acquisition
0:42.5	to retention to conversion, and it even integrates with most e-commerce systems. So all the
0:48.4	information on a customer such as shopping behavior is all in one place. To learn more about
0:53.2	Bronto, visit bronto.com.
0:56.0	Here's another tool you should know about, Meet Edgar, a social media management tool for small
1:01.3	business owners. Now, we know social media is important, but it could be time consuming.
1:06.1	And that's where Meet Edgar provides an effective way of creating, scheduling, and organizing
1:10.0	content to automate publishing.
1:12.4	And here's the cool part. They automatically generate social media updates for your content
1:16.5	and post them even when you get to the end of your content queue. Here at The Story Behind
1:21.1	the Brand, we use them, and I suggest you try them too. You can find them at MeetEdgar.com.
1:28.3	Hey, everyone, this is Ramon Vela, host of the story behind the brand. And we've got a
1:32.5	great show for you today. Before we began, I just want to do a quick shout out to our
1:36.7	sponsors, Oracle Bronto. If you're looking for an email platform where with the high level
1:41.7	of personalization, you want to do segmentation, you want to do
	...

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