Kid Dangerous - Retail is Not Dead: How to Expand Your Premium Tees Business

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 February 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you evolve your brand? How do you expand into other markets? Steve Nanino, CEO of Kid Dangerous and team, gives us an MBA level discussion on growing a graphic premium tees business. He shares how they evolved the business into women and kids apparel as well as evolving as business executives. He shares the good and bad of tradeshows and why they might not be worth it. He also shares invaluable experience on the Direct-to-Consumer (D2C) vs. Retail debate and why some "pure" D2C brands may be missing out on support, customer feedback, and additional revenues by not doing retail.

In this episode, see how Steve and his team, grew a premium graphic Tees business. How it started, how it evolved with the market, and how Kid Dangerous is giving back to the community through homelessness initiatives., You'll also hear advice for young apparel entrepreneurs and dealing with the ups and downs of running your own business. He also shares how

Listen to Part 2 of this episode and hear Steven Nanino, CEO of Kid Dangerous share the inside story of the building a brand.

I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com.

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Transcript

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0:00.0	recorded at the Oracle Bronto Studios.
0:09.0	This isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.7	This is The Story Behind the Brand with your host, Ramon Vela.
0:22.8	At The Story Behind the Brand, we're always talking about digital marketing.
0:26.4	So there's a couple of tools that I want to make you aware of.
0:29.2	The first is Oracle Bronto.
0:32.0	Now, Oracle Bronto is a cloud-based marketing automation software that's designed to help
0:35.9	commerce marketers increase customer engagement and gain revenue. It'll help you in all stages of the process, from acquisition
0:42.5	to retention to conversion, and it even integrates with most e-commerce systems. So all the
0:48.4	information on a customer such as shopping behavior is all in one place. To learn more about
0:53.2	Bronto, visit bronto.com.
0:56.0	Here's another tool you should know about, Meet Edgar, a social media management tool for small
1:01.3	business owners. Now, we know social media is important, but it could be time consuming.
1:06.1	And that's where Meet Edgar provides an effective way of creating, scheduling, and organizing
1:10.0	content to automate publishing.
1:12.4	And here's the cool part. They automatically generate social media updates for your content
1:16.5	and post them even when you get to the end of your content queue. Here at the story behind the
1:21.3	brand, we use them, and I suggest you try them too. You can find them at meet edgar.com.
1:38.4	I mean, what am I doing? Should I be doing something with more, you know, the deeper,
1:45.5	you know, product or result or, you know, focus or whatever? And I think, you know, I do try and remind myself, like, there's a need for this kind of stuff. There's a need for people to have fun.
1:49.6	There's a need for people to be social. There's a need for people to get off their phones.
1:52.8	And, you know, and I also think that you can find ways to get that sense of satisfaction
	...

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