PAIGE - Finding, Embracing Your Voice and Becoming an Entrepreneur

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 February 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

As a survivor of rape, Paige sought help and was finally able to "find and embrace" her voice which led her to what we know today as Paige. As she mentions on the show, the brand is an amalgamation of her experiences; it was really about a woman who finally empowered herself. Because of this, the brand is meant to be about being "fit" because she knew all too well based on her struggles with anorexia, that she wanted people to feel good about themselves.

On this episode, Paige provides advice for survivors of sexual assault and the moments that lead to her healing. She also provides in-depth advice and discussion on the early days of Paige, her design philosophy, advice for young fashion brands, pitching to investors, naming your brand, dealing with stress, keeping a journal, brick and mortar stores vs the web, international sales, her new shoe collection and where Paige will be in the future.

Listen to this inspiring episode and hear the very personal inside story of Paige Adams-Geller and the building of a brand.

I write about all of our podcast! Check out the full post and learn what we learned at commercefocused.com/episode-018-paige/

Thanks so much for listening! If you like this episode, please subscribe to "The Story Behind the Brand" and rate and review wherever you get your podcasts.

Transcript

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0:00.0	Recorded at the Scale Fast Studios, this isn't your average entrepreneur or e-commerce podcast, and he's not your average host.
0:12.9	This is The Story Behind the Brand with your host, Ramon Vela.
0:18.5	Imagine launching European and U.S. stores in just two months like the number one
0:22.7	makeup brand in the world did, or experiencing 100% year-over-year growth like the top digital
0:28.5	entertainment brand Banday Namco, and or doubling conversion rate like the subscription-based
0:34.4	supplement brand Puri. By partnering with ScaleFast, these brands
0:38.5	achieve their ambitious e-commerce goals, all while keeping focus on their core business.
0:43.3	SkillFAS has an award-winning global e-commerce infrastructure that powers e-commerce growth
0:49.3	by hosting and operating your storefront and handling international logistics, taxes, and compliance,
0:55.3	so you can sell globally in a breeze.
0:58.0	But visit scalefast.com forward slash the story behind the brand to learn how you can scale
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1:11.4	by helping you send the right message through the right channel at the right time.
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1:29.3	Find them at Retentionrocket.com.
1:32.9	It's that ugly part of my life that was so painful, suffering from anorexia,
1:39.6	and then also overcoming the fact that I was a victim of rape.
	...

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