KHC 185 - Keith Sivera

Cameron Hanes - Keep Hammering Collective

Cameron Hanes

Sports, Health & Fitness

4.9 • 1.1K Ratings

🗓️ 30 March 2026

⏱️ 105 minutes

🔗️ Recording | iTunes | RSS

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Summary

Keith Sivera - CEO of MTN OPS, a supplement and outdoor performance brand. He’s a former Onnit Labs executive and is known for his background in fitness, business leadership, and his personal journey of long-term sobriety, which shapes his focus on discipline and purpose. This episode dives into Keith’s journey through fitness, nutrition, and personal transformation covering everything from supplements, carb strategies, and marathon training to building discipline and mental toughness. It blends performance insights with deeper conversations on leadership, creating a strong culture centered around helping people push their limits and become their best selves. Shop MTN OPS: Use code KEEPHAMMERING for 20% off https://mtnops.com/ Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – How Keith Got into Fitness & Health 00:08:28 – Supplementation to Reach New Limits 00:18:35 – Carb Loading for Running Marathons 00:22:07 – Developing the Best Supplements for Athletes and Hunters 00:28:11 – What’s Changed for Cam to Run His Fastest Marathon 00:36:56 – Keith’s Running Goals 00:38:05 – Mental Attitude to Build Strength & a Healthy Body 00:42:00 – Traveling & Sticking to a Clean Diet 00:50:23 – Keith’s Workout Plan & Goals 00:54:23 – Nick the Trainer Dude & Carb Cycling 00:59:25 – Cravings, Fat Adapted Diets, No Carbs, & Testing the Limits 01:05:24 – Helping People Be Their Best Selves 01:08:31 – Keith’s Childhood, Alcoholism, to Clearing a Path to Success in Health 01:11:24 – Big Pharma and the Ozempic Effect 01:16:28 – Community & Authenticity Builds Success 01:27:39 – Building Culture with Employees: Operating with Intention 01:37:04 – F**k, Marry, Kill: Electrolytes, Protein, Creatine Thank you to our sponsors: Wild Alaskan Company: https://wildalaskancompany.com/cameron use code CAMERON for $35 off your first box Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your orderGrizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

Transcript

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0:00.0	Every step I take I move my truth.
0:02.5	Every time they tell me stop I use. Every comment hate that makes my feel. Gather up my energy and boom. I hear them talking saying the way that I move it's so reckless. That is a part of my mind I've been blessed with. Giving my blood so I am relentless. This is a Keep Hammering Collective with Keith Severa. Are you the CEO of Mountain Office? Is that your title? Yeah. Yeah. So this is a first time. I don't think we've met in person, right? We just had one call. Yeah. Yeah, that's right. That's right. Okay. Once you walked, I opened the door. I'm like, okay, not what I, not who I was expecting, but I've
0:40.0	seen you before and we've talked before and is this like, I had some different, something
0:44.4	in my head. But, dude, it's fun to have you here. It's cool to talk about, I mean, just in general.
0:52.0	So you're running Mount Knops. Yeah. I've been with Mountain Ops since I don't even know how long. It's almost day one. I mean, just in general. So you're running Mountain Ops. Yeah.
0:56.6	I've been with Mountain Ops since I don't even know how long.
0:57.4	It's almost day one.
0:58.6	I mean, the early days.
1:12.4	We're going into 12 years, and I think you've been with us for 10. Right. So it's been a while. And my whole thing with at when that started, you know, when Mount Ops started, there was like like i think there's a wilderness athlete that had done some stuff but it was pretty new in the supplementation for hunters
1:17.4	and for mountain athletes and um so it's kind of is pretty exciting it was just like oh god hunters
1:24.0	you know i've always said hunters are athletes i've always always trained like that. I've always, you know, had that mindset. But to get the industry to buy in wasn't easy. Right. And then, you know, the Harborsons were, got, had this vision or whatever, and they kind of got this going and i was involved and i think eva is still
1:45.3	involved right yeah she yeah she's a badass um so and it was like so much buzz and just like
1:52.7	the shows were epic and it was just like man this is cool hunters are athletes and we got now we got
1:58.5	a company like mount knops supporting it and helping tell that story
2:02.0	and that was an exciting time i mean so tell me like what were you doing at that time yeah like
2:09.1	just so we can build up this trajectory of how did we get right here yeah it's a it's an interesting
2:14.5	story how we got to this point where I'm sitting with you.
2:19.4	Because I don't have a background in hunting.
2:20.3	I didn't grow up hunting.
2:22.6	My first time hunting was with Mountain Ops.
2:25.4	But I've been in this supplement space for a while.
2:29.8	I started in 2012 or so at bodybuilding.com. I had gone through a big physical transformation at the time.
	...

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