KHC 179 - Craig Francis

Cameron Hanes - Keep Hammering Collective

Cameron Hanes

Sports, Health & Fitness

4.9 • 1.2K Ratings

🗓️ 23 February 2026

⏱️ 175 minutes

🔗️ Recording | iTunes | RSS

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Summary

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he’s worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries. Follow Craig: https://www.instagram.com/craigfranciscreative/ Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight 00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls 00:30:08 – Corporate Games, Communication, and Structure 00:40:13 – Stories that Create a Feeling 01:02:53 – Craig’s Top Tier Goal for ULTRAVIEW 01:06:39 – Reaching the Consumer Through Content & Social Strategy 01:12:15 – USA Manufactured Products & Brand Experience 01:20:27 – Becoming a Hunting Influencer … the Right Way 01:37:08 – Marketing Strategies with Releasing Bows 01:44:45 – AI, 3D Models, and the Real Deal 01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role 02:06:38 – Up and Coming Influencers in Hunting 02:10:50 – Cam’s Legacy within the Hunting Industry 02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade 02:20:33 – Wounded Archery Animals: Processing the Feel of Failure 02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed 02:47:34 – The Acquisition of Status 02:52:41 – Website & Social Media Optimizations 02:59:40 – Final Thoughts Thank you to our sponsors: Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off opticsKetone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

Transcript

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0:00.0	Every step I take I move my truth.
0:02.0	Every time they tell me stop I use.
0:04.0	Every comment hate that makes my feel.
0:06.0	Gather up my energy and boom.
0:08.0	I had them talking, saying the way that I move it's so reckless.
0:10.0	That is a part of my mind I've been blessed with.
0:12.0	Giving my blood so I am relentless.
0:14.0	One.
0:15.0	There you go, and that's the Keep Hammering Collective.
0:20.0	I just took a piss no no we're getting
0:24.8	set up here we got craig francis marketing guru ultra view legend how about how am i doing so far
0:32.9	that's pretty strong but thank you for the compliment yeah it's, so we're going to talk today.
0:39.3	I was going to give you the spiel beforehand, but the spiel right now is I have no idea
0:44.3	what we're going to talk about.
0:46.3	Me neither.
0:47.3	But what I like is, so I've been, you know, bohunting for a long time, been involved
0:53.3	in, you know, whatever, whatever we do for a long time.
0:58.1	And, you know, Ultra View caught my attention. And that's your job to get attention.
1:04.0	When did it catch your attention?
1:06.9	I'd say a couple years ago to seeing the sites, you know. And then, you know, falling along, you know, saw the arrows coming out.
1:15.8	Saw I don't do much of the release stuff.
1:18.5	Like, you know, what you guys push.
	...

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