KHC 141 - Brian Deegan

Cameron Hanes - Keep Hammering Collective

Cameron Hanes

Health & Fitness, Sports

4.9 • 1.1K Ratings

🗓️ 22 July 2025

⏱️ 134 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brian Deegan - American freestyle motocross rider, X Games medalist, and off-road racer. Brian’s known for founding Metal Mulisha, landing the first 360 in FMX competition, and later winning championships in off-road and rallycross racing. He’s also the father of professional racers Hailie and Haiden Deegan. Join us for a conversation about Motocross, dangers in the sport, how Brian manages his business and social media channels to continue to grow, and more! Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Follow Brian: https://www.instagram.com/briandeegan38/ Thank you to our sponsors: MUD\WTR: https://mudwtr.com/cam use code CAM for 15% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics Ketone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order Timestamps: 00:00:00 Business and Social Media Presence 00:06:29 Credibility on Social Media 00:09:33 Taking Risks to Build the Deegan Empire 00:13:53 Forks in the Road: How Brian Almost Died 00:17:48 Any Regrets on the Edge of Death? 00:20:33 Brian’s Crash that Almost Killed Him 00:23:41 Being a Supportive Dad Through Kids Growth 00:36:52 An Avenue Out of Being Average 00:38:32 14 Years Old & Finding a Place to Train Year-Round 0041:44 Taking Risks as a Kid 00:47:55 Pressure from Travis Pastrana 00:50:48 Crusty Demons of Dirt 00:52:57 Metal Mullisha 00:56:11 Action Sports Vibe in the 90’s 00:57:25 Action Sports to Truck Racing 01:02:31 Providing Through Marketing & Licensing 01:04:58 Documentaries - Are the Deegans Bigger than Motocross? 01:06:54 Navigating Deals & Sponsors 01:10:34 Navigating Partnerships 01:18:44 Behind the Scenes - The Side You Don’t See 01:23:07 The Dangers of Motocross 01:29:19 Long Term Healthcare in Motocross & Supercross 01:34:47 What Makes the Best Riders, the Best 01:41:10 Raising Tough Kids 01:45:20 The Effect of Bodyweight in Racing 01:50:14 Difficulty of Riding Through Shadows 01:51:59 Is Haiden Deegan Ready to Race 450? 01:53:20 Training Motocross Kids to be the Best 01:59:22 The Secret to Success: Having Goals 02:02:42 F#$k, Marry, Kill: Motocross, Freestyle, & Truck Racing 02:06:03 Outro Badass Raptor Giveaway:https://cameronhanes.com/pages/hennesseyraptor

Transcript

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0:00.0	Every step I take I move my truth.
0:02.5	Every time they tell me stop I use. Every comment hate that makes my feel, gather up my energy and boom. I had them talking, saying the way that I move it's so reckless. That is a part of my mind I've been blessed with. Giving my blood so I am relentless. All right, we are with Brian Deegan on the Keep Hammer Collective. Dude, I cannot believe you're here.
0:22.1	Yeah, it's been a few years in the making. When do we start talking about this?
0:27.5	Yeah, it's been a little while. Yeah. I mean, I've known of you forever. Okay. Yeah. But I never thought
0:34.3	that you'd be here. You are like, because I always say what I, who I have on the podcast is outliers.
0:40.9	And you are like the definition of outlier.
0:44.0	And now, now, you know, I'm still older than you, but, you know, you've been around a while.
0:49.1	And still, but still fucking shaking things up.
0:52.6	How does that work?
0:54.3	Yeah, I think it's just keep reinventing myself.
0:58.2	And I feel like I love marketing, I love business,
1:02.7	you know, in the categories that I enjoy.
1:05.6	You know, I've been pretty fortunate to ever have to do much
1:08.4	that I don't want to do as far as like categories.
1:12.4	But yeah, I feel like nowadays it's my category is more like mentoring my kids, I would say.
1:20.8	And finding my space, my niche, you know.
1:23.3	But I had all my years of action sports, motorcross, supercross, car racing, and all that stuff.
1:29.5	And now it's, yeah, I'd say I'm middle-aged man.
1:32.9	So I have that going on.
1:35.5	And there's always an audience for that.
1:37.7	So it's good.
1:38.4	Well, I know now I've been to a couple events.
	...

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