This is the Gary V. Audio Experience.

Hey Gary.

It is wonderful to see you, Andrew. How are you?

I am good. I am good. Happy Passover.

Thank you to everybody out there.

Sounds like a lot of people are also heading off on some early Easter vacations and things.

But hopefully they're going to listen to this because we're going to talk about all the things

that you need to know about AI. It's going to be a good one.

I'm excited not only about the topic, but I'm excited to have Avery join you in this conversation.

Let's bring her up. Avery.

Avery, Eccanini, our president of Vayner 3. Welcome. Welcome, Avery.

Thank you guys so much for having me. Thank you, Andrea.

Always for putting these on and thank you, everyone, for tuning in to marketing for the now.

We're excited to do a little bit of a different format this time.

We have a couple of brand guests and we're also going to do a couple of demos.

But before we get into all that fun, Gary wanted to start by asking you some questions of sort of what's on your mind with AI.

You know, internally we've been talking about this since the summer when mid-journey and then subsequently you dolly to sort of caught our eyes.

And then Chattcheapy T happened and 100 million users also caught on to that.

So how big of a deal is generative AI for brand builders and for marketers?

I mean, it's and I think we've seen the headlines over the last 30, 45 days.

It's so big that you have some of the biggest names and technology history saying like, hey, should we contemplate taking a collective human pause for six months and really try to understand this?

It is a profound technology, you know, I think back to search really hitting the scene, the internet and then search engines and it was like, wow, this is like a big deal for like human information capacity, efficiency, like literally, I don't have to drive 32 minutes or if I live in a rural area or 15 minutes city or five minutes to the library, find the encyclopedia or the book or the reference.

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