I think we have to change the conversation in our society.

Not in Southeast Asia, not in Malaysia, not in America.

Seven billion people need to change the conversation of what success looks like.

It is not to make a billion dollars, it is to actually wake up in the morning and be in

a good mood.

This is the Gary V. Audio Experience.

So where do I want to go?

So look, there's a lot of things that are on my mind.

And when I think about why you would come to this conference, what is always a big pressure

and focus of mine is how do I bring value for you to come to this event?

Like you're not here for kicks and giggles, there's something you're trying to get.

And when I think about what somebody's trying to get, the reality is it's either the strategy,

the information of the strategy or it's the tactics.

You know, there's two ways to go about this.

Strategy and tactics.

And so for me, I always skew towards tactics because it's practical.

Like get happy or this and that or mindset, you know, it's super important, but it feels

like it could lack the tangible notion to actually get you there.

So that was my framework for a decade over the last couple of years.

A lot of the things that I try to say and when I look at people consuming my content and

then why they're not doing something about it, I started realizing over time that it wasn't

just the tactics.

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