Welcome to the Art of Online Business today. Welcome to the Art of Online Business, Jamie.

Thank you. You guys can't see her, but she is my wife, and I just wanted to introduce her as the co-host and partner in business.

And over the past year, she's been immersing herself in the world of Facebook ads and working closely with me to learn the ins and the outs because my office is right next to her office.

You might not know, but she actually manages a couple of client accounts and she's already been applying the strategies that I teach her into those clients and clients to get really good results.

And also a cool thing is that you didn't learn, like I learned. Like I learned

in a Facebook ad agency and then you've been learning Facebook ads from another mentor of both

of ours, taking her course and then having the opportunity to take everything you've learned

and put it right to work since you got a couple of clients. Exactly. And having you right

in the next room. Right. Yeah. It's easy for you to bring your

laptop over. As I call over, hey, help. So yeah, together, like basically we're combining my experience,

years of experience managing meta ads with her fresh perspective and sometimes different opinions.

And what that does is it just creates like this healthy

tension and we get good results for our clients together. So I'm happy to have you on the show.

Thanks. You're welcome. Good to be here. So we thought this format would be great where I'm just

going to ask Jamie some questions. And in today's show, we'll be talking about the basic metrics, the key metrics

that every course creator who runs their own Facebook ads should track and should know. And so

let's start off like Jamie, what are the most important metrics that you look at when running

ads for your client accounts? All right. It depends. If you're running a leads campaign

and you have a lead magnet, something like that, then the most important things you're going to look

at your cost per lead. That's always number one. We want to make sure we have a low cost per lead.

You don't want nothing crazy. And then you're also going to be looking at your

click-through rate. You're going to be looking at your reach. You want to make sure that your reach

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