Key Marketing Lessons Learned from Working Behind the Scenes of Billion Dollar Brands, and How to Apply them to your Business EP299

ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

Tiffany Carter

Entrepreneurship, Business, Self-improvement, Education

4.9 • 1.9K Ratings

🗓️ 19 April 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

There are secrets to creating a standout brand.

Many experts have shared them, even taught them, but not in the direct way I'm about to explain them to you today.

If you want to create a business that makes bank, you must do one of three things:

Solve a unique problem
Solve a common problem in a unique way
Solve a problem to a unique demographic of people.

BUT….this alone isn't enough, no matter how great of a solution you have on your hands. In order to for people to buy your product or service, they need to be aware it exists.

Haven't you seen great products, TV series, and restaurants disappear? You wonder WTF happened "it was so good?" There weren't enough people consistency consuming, period.

The secret to a successful business is to position it to stand out from the crowd.

There's a catch, you must be willing to NOT be for everyone, in order to make it crystal clear who your products and services are perfect for.

Here are questions to help get you started:

What makes your business different?
What upsets you about your current industry/niche?
What are the added benefits for someone to buy from you versus someone else?

I've had the privilege of working regularly behind the scenes of billion dollar brands, today I'm going to teach you the key marketing lessons I've learned, and how to apply them to your business. This episode is perfect for you whether you are a coach, Realtor, accountant, healthcare professional, in the beauty industry, have a product based business, or a network marketer.

Want exclusive millionaire mindset content from me, where I share abundance exercises, tips, and affirmations in 30 seconds or less? Join my FREE Secret Posse Weekly Digest today: projectmewithtiffany.com/secretposse

Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube.

Transcript

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0:00.0	Welcome to Project Me The Podcast. I'm your host Tiffany Carter, the founder of Project
0:13.6	Me, multi-millionaire entrepreneur, former TV newscaster, money-making expert, female
0:19.8	empowerment speaker, and self-proclaimed office supply addict. My mission is to take the
0:25.2	mystery out of making big money. Every week on Project Me The Podcast, I'll share success
0:30.6	tips, strategies, and stories from other entrepreneurs, experts, and millionaires, showing you exactly
0:37.8	how you can achieve your most exceptional life. Now let's get to it.
0:48.5	Welcome to Project Me with Tiffany Carter, the podcast and posse. I'm your host Tiffany
0:54.7	and in full disclosure, I feel like crap at the time that I have to record this for
1:01.7	you guys right now. And I am living exactly what I preached to you guys, which is to show
1:08.2	up regardless in the best possible energy that you can at any given time. That doesn't
1:13.9	mean you show up at 100% every day. That's not possible. I am far from 100% right now.
1:20.8	I would say I'm more at 40%, but I'm giving you the best version of myself that I can
1:27.5	at this given moment. And that's more than enough, because it's not realistic to say,
1:34.0	oh, maybe I won't release any episodes this week because I'm not feeling that well.
1:38.9	My allergies are so bad. I've released two episodes a week since the beginning. What would
1:44.6	it matter if I skipped a week or maybe I'll wait another day? No, no, no, no. I could end
1:51.3	up feeling worse tomorrow for all we know. You show up regardless and that's more than
1:56.6	enough. And it can also be wildly entertaining if you're medicated. So there's that. We're
2:05.0	talking about today, the key marketing lessons learned from working behind the scenes of
2:09.5	billion dollar brands and how you can apply them to your business. So for those of you who
2:14.8	may or may not know, you need this reminder, if you already do know that I have another
2:20.9	business I've had for 13 years, very successful business. And the niche is in doing digital
	...

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