Kevin Rogers reveals the 60-Second Sales Hook

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 14 August 2014

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kevin spent years traveling the country as a dead-broke stand-up comedian - until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers. His new book, The 60-Second Sales Hook, teaches you how to use the power of story to grow your business.

Transcript

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0:00.0	Entrepreneur on Fire, 662.
0:03.5	Mix a little inspiration with perspiration and a dash of entrepreneur on fire.
0:08.7	Now you have the ingredients to success.
0:11.0	Here's the Master Chef, John Lee Dumas.
0:16.2	Every time I receive a nature box, I get to unwrap the goodness of smart snacking,
0:20.0	conveniently delivered straight to my door.
0:22.3	Visit naturebox.com slash fire to receive 50% off your first box.
0:27.6	That's naturebox.com slash fire.
0:31.2	It's National Make a Will Month.
0:33.2	Legal Zoom provides legal help through independent attorneys and self-help, but they're not a law firm.
0:38.6	Protect your family in future today.
0:40.9	Visit legalzoom.com, enter fire in the referral box at checkout.
0:46.3	Fire Nation in the house, John Lee Dumas here, and I am fired up to bring you our feature guest today, Kevin Rogers.
0:55.1	Kevin, are you prepared to ignite fire it up?
0:59.8	Yes.
1:01.1	Kevin spent years traveling the country as a dead broke stand-up comedian
1:06.1	until he discovered how a simple joke formula could be used as a powerful marketing hook
1:11.2	and began teaching it to marketers.
1:13.3	His new book, The 60 Second Sales Hook, teaches you how to use the power of story to grow your business.
1:21.0	Kevin, I've given our listeners just a little overview, so take a minute.
1:24.6	Tell us about you, personally, because we want to get to know you,
1:27.4	then give us an overview of your business.
	...

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