Kettle & Fire Co-Founder Nick Mares On Scale, Financing, and Equity Negotiation
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 7 March 2022
⏱️ 61 minutes
🧾️ Download transcript
Summary
This week we are sharing a talk from the most recent Capitalism Conference with Kettle & Fire Co-Founder Nick Mares.
If you're a health nut you probably know this brand. They made bone broth BIG with a great product, timing, and marketing.
One of the mistakes Nick shares in this talk, is that he wishes he knew how to navigate the growth stage and scale properly with capital.
Now Nick has gone on to start a company that solves this problem. Upside Financing provides financing options for eCommerce brands so that other entrepreneurs can avoid some of the roadblocks Kettle & Fire went through as they were scaling.
In this episode you'll learn all about product/market fit and if you'd like to learn more about finding your perfect product join The One Percent to gain access to our new class called The Perfect Product Formula.
To join The One Percent, our community that helps capitalists build million dollar businesses and learn to growth their wealth visit:
https://www.capitalism.com/the-one-percent/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hey everybody, welcome back to capitalism.com. I'm Ryan Daniel Moran. |
| 0:07.9 | And on today's episode, I'm going to share with you one of the talks from the most recent |
| 0:13.4 | capitalism conference. It was a talk and a Q&A with Nick Mares. He's the founder of Kettle |
| 0:19.7 | and Fire. If you're a health nut, you know that brand. |
| 0:22.5 | They were the first to market with bone broth. They made bone broth big. Their timing was on point. |
| 0:29.6 | Their product was on point and they did a great job scaling this business. And he and his brother |
| 0:35.7 | grew this business when they were teenagers and in their early 20s. |
| 0:40.2 | Early 20s. |
| 0:41.7 | What a-holes, right? |
| 0:44.2 | Anyway, Nick and his brother were so young as they were building this really successful brand |
| 0:49.7 | that they also made a lot of mistakes on the way up. |
| 0:52.3 | And one of the mistakes that they wish they had |
| 0:54.6 | known how to navigate was how to fund the growth of something that was moving so fast. And |
| 1:01.0 | when they were growing the business, they didn't have a lot of the resources that you have now. |
| 1:06.0 | But also Nick went on to start a company that solved this problem. He started a company called |
| 1:11.8 | Upside Financing, which provides financing options for e-commerce brands so that other founders |
| 1:18.9 | and owners could avoid some of the roadblocks that Kettle and Fire went through as they were |
| 1:24.4 | scaling. And you'll hear him touch on that quite a bit in this talk about the |
| 1:28.7 | ways that they funded and the ways that they wish that they had funded. Now, the other thing that |
| 1:34.1 | stands out in this episode is product market fit. So often we see brands come out of nowhere |
| 1:41.1 | and go into the stratosphere while we are working on the sidelines on something |
| 1:45.6 | just trying to hustle and grind our way to the first million. And so much of success is timing. |
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