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Subscribe now at Bloomberg.com. Thank you. Hello and welcome to this edition of Kennedy's saves the world.

And today I'm going to save you from your hooker paint because it's national no makeup day,

a day where women take to social media with no makeup on, with a hashtag

no makeup to show just how brave they are. And like a very brave person, I'm wearing a hat,

glasses, a hood, and I've got a microphone in front of my face. So you can't really see what I look like without makeup.

And I'm going to be honest, Theo.

I am wearing tinted sunscreen.

It's watered down with moisturizer, so I'm super shiny.

But it's not like, there's no concealer, there's no real coverage.

Because that's how brave I really am.

It's interesting. Our relationship with makeup changes

through the years. And if you think about, and it doesn't matter if you're male or female or

non-binary or whatever you identify as, if you wear makeup, you know that how you have worn makeup

has changed over the years. And I think back

...