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Subscribe now at Bloomberg.com. Welcome to this episode of Kennedy saves the world.

And today, believe it or not, I'm going to save the way you obtain and keep your crypto.

Because I think you might need a hardware device because the government is coming after your currency, my friend.

I happen to know one of the most interesting people who has ever traips throughout the corporate world.

And I'm very proud to know him and always interested by his new experiences and job titles.

When I first met this person, he was the CEO of Beats Music,

and that was before Apple acquired Beets.

And then he went to Apple and set the world on fire there,

and they couldn't contain his creativity and knowledge.

So he was headhunted, he was poached by

LVMH, and I believe the LV, and LVMH stands for Louis Vuitton, and all of a sudden he was

the critical digital creative master of the senior vice presidential universe of digital at LVMH.

That may be a bastardization of his title, but it was a big, big deal.

So he moved to Paris.

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