Kendra Swalls: Taking Businesses from Survival Mode to Success Mode
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 3 November 2022
⏱️ 40 minutes
🧾️ Download transcript
Summary
Kendra Swalls is a mom, photographer, and educator who has done some pivoting in her career. She started out as a teacher, but after a few years, realized that it wasn't her true passion. She went back to school to get her master's in education and started writing curriculum for small school districts. She also picked up photography and started taking pictures of anyone and everyone who would let her. In 2012, she decided to turn her photography into a full-fledged business. In 2017, she went full time with her business and has since been helping other women take their businesses from survival mode to success mode.
In this episode, you will learn the following:
1. How Kendra Swalls went from being a teacher to starting her own successful photography business
2. What relationship marketing strategies Kendra Swalls uses to help women take their businesses from survival mode to success mode
3. What inspires and motivates Kendra Swalls to continue learning and growing in her business
https://girlmeansbusiness.com/emailkit
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Transcript
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am Anika Jackson here with your brand Amplified |
| 0:15.8 | and I'm so thrilled to welcome Kendra Swalls to the show today. |
| 0:19.2 | Kendra, thank you so much for participating in this podcast. Thank you so much for |
| 0:23.8 | for having me. I'm really excited to chat with you today. |
| 0:26.4 | I am too. I know we've been trying to coordinate for a while and I just really |
| 0:30.4 | want to hear your story because you're a mom, a photographer, an educator, you've done |
| 0:36.7 | like me, some pivoting in your time. So please share a little bit about your journey with us. |
| 0:42.4 | Yeah, so like you said I started off as a teacher that was kind of always the path I had laid out for me. I had come from a family of a ton of educators. |
| 0:53.0 | I just, that was what I envisioned. |
| 0:55.6 | And so I got my undergrad in elementary. |
| 0:58.0 | I taught for about seven years |
| 1:00.9 | and then decided I was like there's something I'm just not fully feeling like this is where I'm meant to be and so I kept searching searching searching I went back and got my master's degree in education. I thought maybe I want to be a curriculum |
| 1:16.2 | director and I started writing curriculum for small school districts. I really fell in love with that. |
| 1:23.6 | Around the same time, I was like, |
| 1:25.4 | I'm gonna pick up photography. |
| 1:27.2 | Like this was sort of a, like I wouldn't even say a hobby. |
| 1:31.1 | It was just something I loved as a kid, like I love taking pictures. My mom and I both have that kind of skill set of like we just love capturing moments. And so I was always the kid with like a little disposable camera or my Polaroid or whatever I could find and so I thought you know it'd be kind of fun like my husband bought me a digital camera for Christmas one here and I thought let's get into this and it was just like a little creative |
| 1:56.2 | outlet and then I started really and started spending more time focusing on in the evenings like less on curriculum and lesson planning and education and more on like photo shoot ideas and learning all these different techniques. |
| 2:12.0 | And I really kind of dove head first into that. |
| 2:14.3 | And in 2012, I was pregnant with my first daughter, |
| 2:19.4 | teaching full time, going through the final semester of my graduate school and I thought, hey, why don't I |
... |
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