Good morning. It is Tuesday,

February 7th. It is five minutes after 11.

And you're listening to Kendall and Casey on 93 WIBC.

His name is Rob Kendall. My name is Casey Daniels.

And we are glad you're here today.

So the hottest ticket in town for advertisers is officially sold out.

We're talking about in game ads for the Super Bowl.

They have been sold out. Of course,

the game is on Sunday, Kansas City Chiefs against the Philadelphia Eagles.

Okay, so Super Bowl is advertising biggest stage, right?

Yeah. Everybody wants to be in it.

And the game is on Fox this year.

Yes.

So I was amazed at how much people are willing to pay for a 30-second ad.

Because I think about it like rate of return.

And I realized that if you are a mega corporation,

you're not saying, hey, I've got a sell

and we'll give the price here in a second.

It's a matter of widgets to pay for this ad.

If you're an hyzer bush, if you're M&Ms, if you're Coca-Cola, if you're whoever,

you don't look at it like that.

But to the normal person who owns a small business or whatever,

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