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Singletracks Mountain Bike Podcast

Ken Avery from Vittoria Talks Mountain Bike Tires

Singletracks Mountain Bike Podcast

Singletracks.com

Wilderness, Sports

4.7574 Ratings

🗓️ 4 May 2020

⏱️ 66 minutes

🧾️ Download transcript

Summary

Ken Avery is the Vice President of product and marketing for Vittoria, the world’s leading producer of bicycle tires. As an industry insider for many years, Ken has a wealth of knowledge on everything from mountain bike product design to marketing.

In this episode, we talk about how mountain bike tire design and technology evolved over the years, the tradeoff between tire weight and traction, and how preferences for lower tire pressures have influenced tire design. Ken goes over the basics of tire construction and talks about current demand for various widths and diameters. We also discuss tire inserts, sealant, and get the inside story about Ken’s involvement in the introduction of the original Maxxis Minion.

--Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks



Transcript

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0:00.0

Hear that? It's your big McDonald's hunger calling, because the big arch is back, and this time

0:05.3

is here to stay with juicy beef, cheddar cheese and that big arch sauce. Hungry, you are now.

0:11.6

Order delivery on the McDonald's app.

0:15.2

Serve from 11am, upcharges and fees apply to delivery orders. Subjects availability, price and participation may vary.

0:20.3

As the world's first Emba Gold Level Ride Center since 2012,

0:24.8

Park City, Utah is a premier mountain biking destination.

0:28.3

What makes Park City a gold-level ride center?

0:31.1

For starters, the immediate area boasts a diverse variety of trails spread across 450 miles,

0:36.9

with everything from paved commuting

0:39.0

paths for a family-friendly ride to aggressive cross-country rides like the epic Wasatch Crest Trail.

0:45.9

Combined with magnificent scenery, numerous bars and restaurants, world-class accommodations,

0:51.4

free public transit, and a wide range of entertainment options, it's

0:55.4

no wonder that Park City was awarded gold.

0:58.0

Experiencing Park City, Utah has never been easier, and there's never been a better time

1:02.5

than now.

1:03.3

Arrange your stay, rent a bike, and book a guide by visiting mountain biking parkcity.com.

1:09.6

Hey, everybody, welcome to the single tracks podcast.

1:12.8

My name is Jeff, and today my guest is Ken Avery.

1:17.0

So Ken is the vice president of product and marketing for Victoria, the world's leading

1:21.6

producer of bicycle tires.

1:23.7

As an industry insider for many years, Ken has a wealth of knowledge on everything from

1:28.5

mountain bike product design to marketing. Thanks for joining us, Ken.

...

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