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slash deals. And to get our weekly picks delivered to your inbox, be sure to sign up for our

newsletter. Links to the newsletter and deals page are in the show notes. Hey everybody, welcome to the

single tracks podcast. My name is Jeff and today my guest is Larry Peasy.

So Larry is the chief commercial officer for Alta Cycling Group, which is the parent company of well-known bike brands, including Diamondback, Raleigh, and Ghost.

He's also a board member at People for Bikes, which is a nonprofit organization dedicated to making bicycling,

safer, easier to access, and more fun. Thanks for joining us, Larry. Well, thanks for having me, Jeff.

It's a pleasure to be here. You've been in the bike industry since before some of our listeners

were born. How did you first get your start?

Well, I got sort of attracted to cycling as a teenager growing up during the bicycle boom days of the early 1970s.

And I really got interested in the European Grand Tours and the sport of road racing.

And, you know, that cast of, you know, cycling grates like Giamundi and Merricks and the likes.

And, you know, I started racing bikes and working in a local bike shop where I grew up in Elkins Park, Pennsylvania, a suburban Philadelphia community to be able to support the habit of buying bike class.

Right.

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