On this episode of the playbook I have the extraordinary entrepreneur Ken Austin.

He not only founded Avión tequila but him and Connor McGregor have a knockout punch

with proper number 12 Irish whiskey and he's going to give everyone an

MBA for the day here on the playbook. This is entrepreneurs the

playbook for each week I bring you some of the greatest athletes, celebrities,

and entrepreneurs to talk about their personal and professional Playbook to

success and what made them champions on the field and in the boardroom.

I'm your host, David Melzer.

This is Dave Melzer with Entrepreneurs of the Playbook

and I got a friend of a friend, an incredible founder,

CEO, entrepreneur.

I'm going to try to say the name of the head company,

it's Ere.

I'm a Jew from New York, right?

So that's a tough one, an Irish name. But more importantly, he used to be the co-founder of Avión with a lot of friends of mine, Doug Allen,

obviously Kenny Dichter from Wheels Up, but more importantly, proper number 12 is his new venture and once again bring in all the star power with a great product

I love this base. I've been blessed to work with so many different distributors, alcohol companies,

throughout years and years of sports, including one of my favorite was Sydney Frank.

And you know, can you remind me of Sydney Frank because

Sydney was a free thinker he you could he used to tell me you can't ask big enough Dave you're thinking too small and you know we went to France and you know

testing vodka is a poor man's drink and here you go take proper number 12 you remind me of Sydney Frank and you bring all the

star power with it. What you know really focused you on Irish whiskey you know

...