Hello and welcome to the second in our series on Kellogg's.

I'm Peter Franklowe Hersch.

And this is Legacy, the show that explores the lives, events and ideas that have shaped

our world and asks

whether they have the reputations that they deserve. Snap Crackle Pop.

Afra, that's got to be the best subtitle we've had for any episode we've had. We've got to give some props to our producer, Dan, who came up with Snap Crackle Pop.

It was staring us in the face. I don't know why we didn't see it, Peter.

This is the fun of Kellogg's. Like, everybody knows something about Kellogg's. So we left you at the end of last episode with John Kellogg, who had been a very diligent young man.

He'd qualified as a doctor. He was very interested in disease. He'd had a Seventh-day Adventist upbringing in the Midwest,

but he's on the point of making himself extremely famous, isn't he? He's also come under the influence

of the whites who are big figures in the Seventh-day Adventist Church in the Midwest. Ellen White

has experimented on herself with...

I'd say that, afware.

In a sanctioned Seventh-day Adventist way. When I say experimented on herself, I mean through

vegetarianism and abstinence from sugar and caffeine. And she has presented the idea of

creating a health institution based on this newly developing philosophy

that the Seventh-day Advocate advocate called sectarian health.

And the leaders of the church, including her husband, James White, who's one of the elders,

agrees constructing something that's initially called the Western Health Reform Institute.

And John Harvey Kellogg, or J. H. Kellogg, comes back from his adventures in more

mainstream medicine to become the Institute's medical superintendent, and his brother, W.K. Kellogg,

becomes the bookkeeper. And one of the first things they do is to change their name. They

...