4.2 • 671 Ratings
🗓️ 17 November 2022
⏱️ 33 minutes
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0:00.0 | Welcome to Nobody Told Me. |
0:13.5 | I'm Laura Owens and I'm Jan Black. |
0:15.9 | Most people are trying to change one habit or another for the better. |
0:19.9 | And they've probably tried to change before, |
0:22.2 | but without much luck. Our guest on this episode, Professor Katie Milkman, is an award-winning |
0:27.4 | behavioral scientist at the Wharton School. And Katie's research explores ways that insights |
0:33.2 | from economics and psychology can be used to change behaviors for good. |
0:37.9 | She's the author of a new book on that topic called How to Change the Science of Getting |
0:43.3 | from Where You Are to Where You Want to Be. |
0:45.9 | Katie, thank you so much for joining us. |
0:48.2 | Thanks so much for having me. |
0:49.6 | I'm wondering how your background in engineering affects your approach to this topic of change. |
0:56.9 | I think it has a big impact, and I love that question. |
1:00.9 | It isn't something I realized was shaping the way I approached the topic for many years. |
1:06.3 | And actually, when I sat down to write this book and looked back at the different discoveries |
1:11.7 | that I had made and the discoveries my colleagues had made that I found most exciting and most |
1:16.5 | useful, I realized there was a common theme, which was that each of those discoveries really |
1:23.6 | harnessed an understanding of what the forces of opposition to change were and tailored a |
1:29.7 | solution that was well suited to countering those forces. And an engineer is trained to think |
1:37.1 | about the world in terms of forces and counter forces to design with an understanding of the |
1:43.6 | environment that they're up against. |
1:46.1 | And what I realized is that the best work on behavior change has that exact structure as well. |
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