Katie Jane Hughes on Being Your Own Canvas
Naked Beauty
The Naked Beauty Podcast
4.5 • 1.3K Ratings
🗓️ 3 November 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
Legendary makeup artist Katie Jane Hughes is back with more to share than ever. Since her first visit in 2020, she has returned with a larger celebrity clientele, an acclaimed portfolio, and her own cosmetics line, KJH.Brand. During this conversation, we talked about how she created a portfolio of her skills by using her own face as a canvas and sharing her work on Instagram. Despite this practice being frowned upon in the industry, the risk paid off. Katie’s social media posts became the lookbook that drew in celebrity clients like Dua Lipa, Hailey Bieber, and Ashley Graham.
Katie walked us through her decision to take another risk and launch the self-funded KJH.Brand. It’s no surprise that KJH.Brand is already a success, as it was built with the intention of educating users of all skill levels, and is inherently shade-inclusive. Katie’s transparency in this interview mirrors her openness on social media about her business and personal matters, like her family’s IVF journey. Of course, our conversation wouldn’t be complete without her providing a few pro tips to correct common beauty mistakes and an impromptu try on of the Precision Sculpture Stylo multi-use pencil.
Tune in as we discuss:
(02:05) Katie's Thoughts on LA
(04:48) Building a Community and Brand
(05:52) The Power of Social Media for Makeup Artists
(10:41) Katie’s Top Makeup Techniques and Tips
(18:28) Creating Inclusive Beauty Products
(21:55) The Inspiration Behind KJH Brand
(24:44) Katie’s Female Founder Group Chat
(26:32) Katie’s Most Innovative Beauty Products
(37:30) How Katie Balances Work and Personal Life
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Products Mentioned:
- Precision Sculpture Stylo
- Glossier Boy Brow Arch Pencil
- Fara Homidi Essential Face Compact Refillable Concealer
- iS Clinical Reparative Moisture Emulsion
- Major Fade Disco Block Discoloration Treatment SPF 50
- Freaks of Nature Peak Performance Sun Stick
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Transcript
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| 0:00.0 | Hello, hello, this is Brooke DeVard, and you're listening to The Naked Beauty |
| 0:11.0 | podcast. And if you're joining us on YouTube, you are watching the Naked Beauty podcast. |
| 0:14.7 | And today, I am so excited to have Katie Jane Hughes rejoin the show. Katie is no stranger |
| 0:20.2 | to the Naked Beauty podcast. We'll link to her first episode from 2020in the show, Katie is No Stranger to the Naked Beauty podcast. |
| 0:21.9 | We'll link to her first episode from 2020 in the show notes, |
| 0:24.8 | but she's done so much in the last few years that I had to have her back on the show. |
| 0:28.7 | If you're not familiar with Katie Jane Hughes, let me brush you up. |
| 0:32.1 | Katie Jane Hughes is a British celebrity and editorial makeup artist born in England, |
| 0:36.1 | now based in New York. |
| 0:37.3 | She's done makeup for some of your favorite celebrities, Ashley Graham, Haley Bieber, |
| 0:41.8 | Haley Steinfeld, Lily Allen, and most recently, Dua Lita. |
| 0:45.5 | When Katie isn't working with clients, she captivates beauty enthusiasts worldwide |
| 0:49.2 | by sharing her expert beauty tips and tutorials online. |
| 0:52.5 | That is how I came to know Katie and I fell in love |
| 0:54.4 | with her content immediately. She's cultivated a devoted community of one million followers on |
| 0:59.2 | Instagram by spreading her mission to keep skin looking like skin while still playing with color. |
| 1:04.3 | And if all of that wasn't enough, in 2023, Katie founded her very own cosmetics brand, KJH brand. |
| 1:27.6 | Katie's products apply beautifully. We'll speak about the incredible soft smudge blush in this interview. And I'm so excited to dig into her philosophy as a founder and just the journey of building her brand. Katie, welcome to Naked Beauty. Thank you so much. I'm so excited to be back. I cannot believe it's been since 2020. That is insane. |
| 1:28.4 | Five years. |
| 1:29.5 | That's crazy. |
| 1:44.2 | I feel like it was literally six months ago. But you know what? I think it's so important for people to realize how much time it takes to build community. Yeah. Build products. You know, like this isn't like an overnight success. No. And I think sometimes you see all of these brands launching in Sephora. |
| 1:45.7 | I think like every week there's like a new launch. |
... |
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