Kathryn Shubert Interview: Why Cold Messaging Doesn’t Work + The Better Way to Grow Relationships

All In with Allie

Allie Reeves

Entrepreneurship, Business, Personal Journals, Society & Culture, Education, Self-improvement

4.5 • 696 Ratings

🗓️ 4 November 2019

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Kathryn and I are talking all about cold messaging and why this widely taught, but outdated, sales technique isn’t something women in direct sales should be doing. Kathryn describes her own experience with cold messaging and what results she saw when she utilized it as a method to gain new customers and team members. We discuss real relationship building and what you should be focusing your time and energy on to actually grow your business. Find Kathryn at https://www.instagram.com/kathrynmshubert/ Ways to connect with me: Instagram: https://www.instagram.com/allieireeves/ Website: https://www.allieireeves.com/

Transcript

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0:00.0	Welcome to the six-figure influencer podcast.
0:10.4	I'm your host, Ellie Reeves, and my purpose is to help women grow their online businesses, influence, and income with ease.
0:18.6	If you're ready to drop the excuses and start showing up as the boss you know you're meant
0:23.0	to be, then you've come to the right place.
0:25.4	Let's get started.
0:31.5	Today, I am so excited to bring a good friend of mine and now repeat guests back in for an
0:37.2	interview.
0:38.3	Today, you will be hearing another chat with my girl, Catherine Schubert, about the slightly
0:43.2	controversial subject that is cold messaging.
0:47.3	You all know that one of the biggest goals when it comes to my business is to put cold
0:51.6	messaging to bed forever because I know that there is a much
0:56.1	more effective way to go about building relationships with potential customers or team members,
1:02.0	a way that has a much higher probability of converting for your business than cold messaging does.
1:08.3	I teach a strategy around this every day to my clients, and I talk about it a lot
1:13.3	on social media, but I felt like it was time to really put this out there for more people to
1:18.5	find and hopefully adopt because I know the old way of sending dozens or hundreds of cold messages
1:25.5	doesn't feel good, because I hear it all the time from women
1:29.1	that I talk to every day.
1:31.3	And I need more people to know that there is a better way and I want to help more women
1:36.5	learn how they can finally say goodbye to cold messages forever.
1:41.3	But at the end of the day, I am no longer in direct sales. It's actually been almost
1:46.7	10 years, in fact. So I totally get it if someone were thinking to themselves, what does she
	...

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