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The Playbook With David Meltzer

Kathleen Griffith: Founder And CEO of Grayce & Co | #ThePlaybook 192

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 6 February 2020

⏱️ 21 minutes

🧾️ Download transcript

Summary

On this episode of #ThePlaybook, Kathleen Griffith, Founder & CEO of Grayce & Co, shares her thoughts on: [2:25] The positive impact that one of Nike’s marketing campaigns had on Kathleen’s future [4:22] Why her goals for the first year of a business are always performance-based [13:21] How to build a mindset that will keep you inspired, no matter what challenges you are facing [16:10] Why you should research risk-takers in order to embrace fear as a business leader Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

On this episode of the Playbook I have Kathleen Griffith the founder and CEO of

0:04.4

Grace in Company and she has built her company under the philosophy of

0:09.6

Build Like a Woman and no other entrepreneur lives the power of 64 greater than

0:14.9

Kathleen learn about that and more on the playbook. This is

0:19.6

entrepreneurs the playbook where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

0:26.7

to talk about their personal and professional Playbook to success and what made them champions

0:32.4

on the field and in the boardroom.

0:35.0

I'm your host and CEO of Sports One Marketing, David Melzer.

0:40.0

This is Dave Melzer with Entrepreneurs The Playbook and I have my guest hostess from Elevator

0:46.8

Pitts.

0:47.8

That's right, the CEO of Grace and Co.

0:49.4

Kathleen Griffith, welcome to the Playbook.

0:51.3

Thank you for having me.

0:52.3

I like sitting next to you.

0:53.0

Although we're further away this time.

0:55.0

I know.

0:56.0

This is much better.

0:57.0

I've waited so long to explore your playbook to success because you're someone that I admire so much. You are an incredible... your your true entrepreneurial business acumen, which far and beyond not to pick on all my other

1:16.5

friends in there, everybody tells me how extraordinary you are and we got to have Kathleen back as a judge she's hard to say the best anyway

1:26.8

moreover you are a marketing genius and I want to explore though, you know, I have three young daughters and they look up to you as well and you know it's

1:39.7

Changing the atmosphere of business, but you actually have created your own purpose within trying to empower young women in order to live the lives that they want, one of gender equality and even more unlimited opportunity I was

1:56.1

with Ann Rosenberg from SAP and she said something that I thought was

...

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