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How I Built This with Guy Raz

Kate Spade: Kate & Andy Spade (2017)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 8 January 2018

⏱️ 40 minutes

🧾️ Download transcript

Summary

We're hard at work planning our next live show, so we bring you this favorite from the last year: Kate Spade. A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand. PLUS for our postscript "How You Built That", we check back with Dennis Darnell and his line of garbage can fly traps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

We were still not making any money. Nobody was making a salary. We were, Andy, was funding everything.

0:35.0

I just were thinking that I think we need to shut it down. I said it's...

0:39.0

We had run through our 401k money and all of our savings at that point.

0:44.0

We still weren't seeing a progression that was going to pay us a salary in the next year and the near future.

0:50.0

So we thought, all right, we had a good run at it. We think we've had it.

0:55.0

From NPR, it's how I built this.

1:00.0

The show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:07.0

I'm Guy Ross, and I play show how a Midwestern kid named Kate Brosnahan took a role of Perlap,

1:18.0

sewed it into handbags, and launched an iconic brand called Kate Spade.

1:29.0

The person behind the brand, you know, as Kate Spade, grew up as Kate Brosnahan in Kansas City, Missouri.

1:36.0

And she always loved fashion, but she never planned to work in fashion. In fact, she wanted to be a journalist.

1:43.0

So in the early 1980s, she went off to study journalism at Arizona State University, and that was where Kate met her future husband, Andy Spade.

1:54.0

We worked together at a clothing store, and I was on the women's side. He was on the men's side, and one day his car broke down.

2:03.0

And he asked me for a ride home. And we really started off as really great friends.

2:09.0

The car continued to break down, so I think it nurtured our relationship along.

2:14.0

And the rest of the story, well, 30 plus years later, they're still together.

...

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